TAILIEUCHUNG - How to Write Blockbuster Sales Letters

All of us spend much of our lives selling. We are trying to sell not just tangible commercial products. We are also always selling our ideas and ourselves. We make every effort to sell our children on why they should act correctly and work hard in school. We sell our wives on why we must stay late at the office or go on that hunting trip with the guys. We sell our boss on why our idea is best and why the company should follow our recommendations. | How to Write Blockbuster Sales Letters Benjamin Hart Outskirts Press Inc. Denver Colorado The opinions expressed in this manuscript are solely the opinions of the author and do not represent the opinions or thoughts of the publisher. The author represents and warrants that s he either owns or has the legal right to publish all material in this book. If you believe this to be incorrect contact the publisher through its website at . How to Write Blockbuster Sales Letters All Rights Reserved Copyright 2006 Benjamin Hart This book may not be reproduced transmitted or stored in whole or in part by any means including graphic electronic or mechanical without the express written consent of the publisher except in the case of brief quotations embodied in critical articles and reviews. Outskirts Press http ISBN-10 1-59800-262-7 ISBN-13 978-1-59800-262-1 Outskirts Press and the OP logo are trademarks belonging to Outskirts Press Inc. Printed in the United States of America Contents 1. 2. The two most important rules in this entire 3. Think inside the 4. The 1 reason mailings 5. Direct mail is about human 6. Six reasons why a letter is your most powerful sales 7. The most important question you must answer before you 8. Your reader is not an 9. If you are selling fire extinguishers first show the fire .14 10. The absolute necessary precondition for a sales letter to 11. The sales letter writer s two most important 12. Find out what your prospect wants before you 13. The nine step formula for writing successful sales 14. Seventeen reasons people 15. The 1 reason people 16. How to construct your 17. 18. Figure out your unique selling proposition USP .45 19. Sell just one 20. Give away your ideas and 21. When you build a relationship you have no .

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