TAILIEUCHUNG - tbg digital global facebook advertising

Tham khảo sách 'tbg digital global facebook advertising', kinh doanh - tiếp thị, quản trị kinh doanh phục vụ nhu cầu học tập, nghiên cứu và làm việc hiệu quả | Global Facebook Advertising Report Q2 2012 TBG Contents I 04 Ad engagement increases by 11 05 Increases in global ad costs slow to 9 06 Sector Click Through Rate Top 10 07 Sector Cost per Click Top 10 Sponsored Story ads are 53 more engaging than standard ads Facebook mobile ads are over 4x 09 more engaging than Twitter ads TBG Introduction Welcome to TBG Digital s Global Facebook Advertising Report for Q2 2012. This report examines trends and changes in the performance of Facebook advertising campaigns managed by TBG Digital. We have a wide range of clients running Offsite Fanning and Facebook Application campaigns so we believe our data provides a strong insight into the market. This report for the first time includes actual values for costs and performance metrics. You will read that ad costs have risen again this quarter as have Facebook s earnings per ad served. These metrics are important but not as important as the real value that Facebook traffic and connections bring to our clients. Whilst this report is a good indication of the Facebook ad market as a whole it is important to understand the data in context. Our clients upon our advice are now willing to pay more for quality clicks and fans. Focus is shifting toward measurable engagement and the difference Social Media connections are making to their bottom line. TBG Digital is a Social Media specialist helping global brands to advertise and engage through Facebook and Twitter. Our team of experts has delivered more than 610 billion impressions and over 60 million social connections with a focus on ROI. We create custom social experiences that are amplified through targeted media. All our activity is supported by proprietary technology and benchmarked against a data store of more than one trillion events. We have offices in London San Francisco New York Chicago Atlanta Paris Hamburg Amsterdam Manila and Sydney. In this report we measured 406 BILLION impressions in more than 190 countries for 276clients .

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