TAILIEUCHUNG - SUPER CRUNCHERS

Orley Ashenfelter really loves wine: "When a good red wine ages," he says, "something quite magical happens." Yet Orley isn't just obsessed with how wine tastes. He wants to know about the forces behind great and not-so-great wines. "When you buy a good red wine," he says, "you're always making an investment, in the sense that it's probably going to be better later. And what you'd like to know is not what it's worth now, but what it's going to be worth in the future. | only is it fun to read it just may change the way you think. STEVEN D. LEVITT coauthor of Freakonomics WHY THINKING-BY-NUMBERS Is THE NEW Way to Be Smart SUPER 7 623900l fO oo33O33 FduyoidooiOii 26391010 2 D0235551789626634198054728395547812907658430 9847329605041235849302657438355523895120936 9230459871200111234569835467493056266704837 9684736251425374859601029384756574839201928 KL11 RRPQinnmo 4 ROS 7 . Canada Why would a casino try to stop you from losing How can a mathematical formula find your future spouse Would you know if statistical analysis blackballed you from a job you wanted SUPER CRUNCHERS Why Th IN KI NG-B Y-N u M BE RS Is THE New Way to Be Smart Today number crunching affects your life in ways you might never imagine. In this lively and groundbreaking new book economist Ian Ayres shows how today s best and brightest organizations are analyzing massive databases at lightning speed to provide greater insights into human behavior. They are the Super Crunchers. From Internet sites like Google and Amazon that know your tastes better than you do to a physician s diagnosis and your child s education to boardrooms and government agencies this new breed of decision makers is calling the shots. And they are delivering staggeringly accurate results. How can a football coach evaluate a player without ever seeing him play Want to know whether the price of an airline ticket will go up or down before you buy How can a formula outpredict wine experts in determining the best vintages Super crunchers have the answers. In this brave new world of equation versus expertise Ayres shows US the benefits and risks who loses and who wins and how super crunching can be used to help not manipulate US. continued on back flap continued from front flap Gone are the days of relying solely on intuition to make decisions. No businessperson consumer or student who wants to stay ahead of the curve should make another keystroke .

• Ngân hàng - Tín dụng
• Flip of a Coin
• Versus Equations
• Physicians Treat
• Expertise)
• Data
• Super Crunchers