TAILIEUCHUNG - Real Options in practice Chapter 9

CHAPTER 9 Real Options—A Mindset to Share and value creation in Real Options—compared to a static, inflexible NPV analysis—derives from preserving flexibility. How much of these ideas and concepts have actually been tried in practice? How much empirical evidence exists for the use of real options by financial markets? | Real Options A Mindset to Share and Communicate The value creation in Real Options compared to a static inflexible NPV analysis derives from preserving flexibility. How much of these ideas and concepts have actually been tried in practice How much empirical evidence exists for the use of real options by financial markets What are the organizational challenges for implementing real option concepts and mindsets and how can corporate real options be communicated to investors This chapter will touch on these questions. REAL OPTIONS AND ORGANIZATIONAL DESIGN AND BEHAVIOR The Mutual Interplay The real option framework is not simply another financial tool for the finance department it is an organizational mindset that has to penetrate the organization to make a successful and helpful tool. Certain organizational requirements have to be met before any given firm can successfully put the real option framework into action. Implementation of the real option framework is intricately interwoven with organizational design and organizational behavior as Figure shows. Careful thought processes across the organization are required to identify all options their interactions and the uncertainties that drive their value. Dependable and valuable real option analysis relies on a detailed set of assumptions that require the collective organizational knowledge to arrive at the most prudent input parameters. Finally real option value can only be created and made real if the options are properly exercised. This in turn calls for the right incentives for managerial and organizational behavior to be in place. 291 292 REAL OPTIONS IN PRACTICE Organizational Culture Organizational Infrastructure Design Identifying Framing Analyzing Valuing Organizational Behavior Incentives Executing FIGURE The real option framework and organizational design Organizational culture has a significant impact as to what is recognized as a real option. Two players in the same industry and exposed to the same

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