TAILIEUCHUNG - Graphically Speaking: A Visual Lexicon for Achieving Better Designer-P4

Graphically Speaking: A Visual Lexicon for Achieving Better Designer-P4: It's all too often that designers leave a meeting with clients feeling as if they've been speaking an entirely different language. Graphically Speaking solves such communication problems by breaking down client-designer dialogue into something both parties can understand. | SYNONYMS avant-garde contemporary cutting-edge modern inventive new revolutionary SIMILAR SECTIONS minimal powerful zing OVATIVE Innovative usually means that your design or packaging has a look that s never been done before. Innovative design is revolutionary in its typographic treatments unusual color usage and or special production techniques. Many times but not always innovation costs so be prepared to pay a little bit extra to show that you re on top of the times. 7 ie key to successsful communication ask a lot of questions for clarification reiterate what the client is saying and offer common examples or frames of reference to any potentially ambiguous words or concepts. Is the relationship develops learn the particular dialect the nuances of the client s words. Pay attention to what they mean rather than what they say. Patrick Ho DEFINITION innovative adj. 1. Ahead of the times 2. Being or producing something like nothing done or experienced or created before QUESTIONS FOR CLIENT Does your business set trends How do you want to convey this in your design Does your audience tend be attracted to cutting-edge products and services Can you afford both financially and professionally to try new things INNOVATIVE INNOVATIVE design NAME OF PIKE CFD self promotion STUDIO NAME Campbell Fisher Design CFD ART DIRECTORS Greg Fisher Mike Campbell DESIGNERS Chris Bohnsack GG Le Mere. Ken Peters According to Greg and Mike Campbell We wanted to create a self promotion that would illustrate elements of our design process. In solving the different design-specific brain teasers clients were engaged in the creative process and were ultimately driven to our Web site to find the answers. They add It s not something you merely look at it s something you experience because you are asked to participate. INNOVATIVE 88 fright NAME OF PIECE Retirement party invitation STUDIO NAME Erwin Zinger Graphic Design DESIGNER Erwin Zinger PHOTOGRAPHER John Welling CLIENT Gemeente Roden City of .

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