TAILIEUCHUNG - Taking Your Talent to the Web- P13

Taking Your Talent to the Web- P13:It was a simple solution to a complex problem. On one side, thousands of designers and art directors are eager to take their talents to the Web but aren’t sure how. On the other, web agencies could not find enough good web designers to get their work done. | Taking Your Talent to the Web 161 rollover state by showing one icon that is different from the others rolled over . To make the effect crystal clear capture an image of a mouse cursor and lay it on top of the active icon in Photoshop Figure . Figure Present color comps and proof of concept You have presented articulated and sold ideas to the client. Now you do it again. The only difference is that the work is farther along in the process. In addition to explaining the rationale behind design decisions and discussing the underlying technology you also should be prepared to aurally sketch what you have not yet comped up. The client is interested not only in what you are showing she is equally interested in what you are not showing. Are all the sub-pages like this one Will there be photographs on the message board pages as there are on the content pages What happens if the search shows up empty What will that page look like Does my hair look okay You need to satisfy the client by describing or verbally storyboarding these non-rendered pages. Prepare in advance. After all you need to know this stuff as badly as the client does. By having your answers ready you ll shorten the approval process when it comes time to design the next stage. Client Oh right that s the area we said would have the yellow menu bar. Now I remember. You also will further instill client confidence in the design team. After the presentation you will almost certainly need to make modifications. Web clients are no different than other design clients. They all have needs they can t quite articulate until they ve seen some work. As in your current job you must know the difference between minor changes which may actually enhance the site and major changes that could throw the entire project off course. It is your responsibility to communicate the full impact of suggested changes. Is this a screenshot of an active rollover on a web page Or is it a Photoshop comp Only its hairdresser knows for .

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