TAILIEUCHUNG - Graphic Design for the 21st Century- P2

Graphic Design for the 21st Century- P2: Covering a vast range of cutting-edge graphics, with politically charged anti-commercial work placed in the same context as Nike's latest ads, this book presents a sweeping look at today's most progressive graphic currents - from signage at packaging to branding and web design. | Introduction Einleitung Introduction perimenting with more expressive compositions while continuing to follow the Modem approach of the Swiss School. Other graphic designers such as Milton Glaser were highly influenced by Pop Art which had itself been influenced by commercial art. With artists such as Andy Warhol 1928-1987 Richard Hamilton and Aster Blake looking to the visual language of popular culture for inspiration the distinctions between fine and commercial art became hazier. In the late 1960s a plethora of anti-Vietnam War protest posters showed that designers did not have to use a Modernist approach in order to produce work that powerfully conveyed a message. Throughout the 1960s graphic design expanded into new areas of visual communication such as television and film title sequences. The discipline was now also playing an increasing role in the dissemination of cultural publicity and public information as well as commercial advertising. By the late 1960s graphic designers were also beginning to ex- Opposrte Photograph öy Parc Ward tor the Observer magarme shovng a hoarörg ci psychedebc posters. 967 Top Posier tty Poppy Records Mrfton Glaser. 1967 Right Raster tar Staaticher KunsÄredrt Wolfgang Wetnaan 197 79 Zielen der konsum- und absatzorientierten Wirtschaft assoziiert wird. 1958 begann der kanadische Kom-munikationswissenschaftler Marshall McLuhan 1911-1980 mit der Arbeit an seiner gründlichen Untersuchung der aktuellen Situation im Bereich der Werbegrafik und folgerte The medium is the massage. Wortspiel mit dem Begriff Mass Age- -Massenzeitalter - und der sanften Bearbeitung der Gesellschaft durch das Medium . Mit seinem Orakel des Elektronikzeitalters stellte McLuhan fest dass das Bild wichtiger geworden war als der Inhalt Von noch größerer Bedeutung war möglicherweise die von McLuhan gestellte Frage wohin die elektronischen Medien die Menschheit letzten Endes führen würden - ein Diskussionsthema das mit Sicherheit heute noch .

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