TAILIEUCHUNG - Business Plans Kit For Dummies 2nd editon - Chapter 4

Part II Developing Your Plan’s Components In this part . . . lmost all business plans share certain features: They describe the company and what it proposes to do, closely look at the business environment, lay out business and marketing strategies | Part II Developing Your Plan s Components In this part. lmost all business plans share certain features They describe the company and what it proposes to do closely look at the business environment lay out business and marketing strategies and crunch the numbers to ensure that the companies will have enough start-up money to get off the ground and enough profit to fuel success well into the future. Use the five chapters in this part as you create the essential elements of your business plan. Chapter 4 helps you examine your marketplace sizing up your industry defining your customers and checking out your competition. Chapter 5 assesses your strengths weaknesses opportunities and threats and then helps you build a business model and growth strategy that capitalize on your situation. Chapter 6 examines your key business capabilities to help you focus your plan on what you do best. Chapter 7 helps you sketch your all-important marketing plan. Finally Chapter 8 tackles the numbers walking you through the creation of your income statement balance sheet cash-flow statement financial projections and budget. Chapter 4 Understanding Your Business Environment In This Chapter Investigating your industry Getting to know your customers Tracking your competition ou re writing a business plan so it s a pretty safe bet that you re launching a new business or preparing to take an established company to allnew heights. By now you ve probably settled on a great business idea see Chapter 2 . And maybe hopefully you ve crafted your mission and vision statements Chapter 3 and set crystal-clear goals objectives targets and timelines also discussed in Chapter 3 to guide your way. But guess what Even if your brainchild is the biggest thing since sticky notes it isn t enough to ensure success on its own. For one thing you need to find customers. Plus you need to establish a pretty compelling reason or more than one reason for those customers to choose your offering over competing .

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