TAILIEUCHUNG - Nothing But Net 2009 Internet Investment Guide 15

Nothing But Net 2009 Internet Investment Guide 15. Leading . Morgan Internet industry analyst Imran Khan provides a comprehensive look at key Internet industry characteristics, drivers, and trends in his seminal industry outlook, Nothing But Net. Geared toward Internet investing novices and experienced professionals, this book provides a detailed look at data points and trends that should be considered when investing in the Internet space. With almost 8 years of technology banking and investing experience, Khan provides a detailed analysis of multiple Internet sectors including online advertising, e-commerce, online travel, and social networking. This book is a must have for. | Morgan Imran Khan 1-212 622-6693 Global Equity Research 05 January 2009 Table 73 Russian Advertising Market Forecast Changes 2007 2008E 2009E 2010E 2011E 2012E 2013E 2014E 2015E Nominal GDP bn - OLD 1 290 1 672 1 893 2 109 2 329 2 550 2 831 3 138 3 459 Nominal GDP bn - NEW 1 290 1 704 1 475 1 640 1 841 2 062 2 303 2 552 2 812 GDP deflator average - OLD 14 12 9 8 8 7 7 6 6 GDP deflator average - NEW 14 20 7 8 8 7 7 6 6 Real GDP growth - OLD Real GDP growth - NEW FX - OLD RUB 1 FX - NEW RUB 1 Total advertising market net RUB bn - OLD 444 5 Total advertising market net RUB bn - NEW y y change - OLD 26 28 23 20 19 17 17 15 15 y y change - NEW 26 22 5 12 19 24 22 20 18 Total advertising market net bn - OLD Total advertising market net bn - NEW y y change - OLD 35 35 20 17 15 13 15 14 13 y y change - NEW 35 22 -17 10 17 22 21 19 18 Advertising spending net GDP - OLD Advertising spending net GDP - NEW y y change pp - OLD y y change pp - NEW To calculate net advertising market size gross market size is adjusted for VAT 18 and companies online revenue overlap which we estimate at 13 . Source AKAR Economic Development and Trade Ministry Zenith Optimedia Video International . Morgan estimates. Outlook is deteriorating. In a 3Q08 trading update Rambler said that a reduction in advertising campaign commitments over the last few weeks was behind a 3 q q revenue decline. The company now guides for 2008 sales at the lower end of

• Internet Marketing
• Imran Khan
• Ngành công nghiệp internet
• quảng cáo trực tuyến
• thương mại điện tử
• online advertising
• e commerce
• online travel
• social networking