TAILIEUCHUNG - Lecture Electronic commerce - Chapter 16: Launching a Successful Online Business and EC Projects

Lecture Electronic commerce - Chapter 16: Launching a Successful Online Business and EC Projects learning objectives: Understand the fundamental requirements for initiating an online business. Describe the process of initiating and funding a start-up e-business or large e-project. Understand the process of adding EC initiatives to an existing business. Describe the issues and methods of transforming an organization into an e-business. Describe the process of acquiring Web sites and evaluating building versus hosting options. | Chapter 16 Launching a Successful Online Business and EC Projects 2008 Pearson Prentice Hall Electronic Commerce 2008 Efraim Turban et al. Learning Objectives 1. Understand the fundamental requirements for initiating an online business. 2. Describe the process of initiating and funding a start- up e-business or large e-project. 3. Understand the process of adding EC initiatives to an existing business. 4. Describe the issues and methods of transforming an organization into an e-business. 5. Describe the process of acquiring Web sites and evaluating building versus hosting options. 16-2 Learning Objectives 6. Understand the importance of providing and managing content and describe how to accomplish this. 7. Evaluate Web sites on design criteria such as appearance navigation consistency and performance. 8. Understand how search engine optimization may help a Web site obtain high placement in search engines. 16-3 Learning Objectives 9. Understand how to provide some major support e-services. 10. Understand the process of building an online storefront. 11. Be able to build an online storefront with templates. 16-4 Starting a New Online Business An E-Start-Up Is a Start-Up An e-start-up is basically a start-up and as such must consider all the issues faced by a physical start up Guidelines to avoid dot-com failures 1. The growth rate of the market you plan to enter 2. The timing of your market entry 3. The revenue flow 4. What cycle a market is in 16-5 Starting a New Online Business Steps in Creating a New Company or Adding an Online Project 1. Identify a consumer or business need in the marketplace 2. Investigate the opportunity 3. Determine the business owner s ability to meet the need 16-6 Starting a New Online Business Five secrets to help you come up with the next big thing 1. Do your homework 2. Aim for excitement 3. Whittle shape iterate repeat 4. Get real 5. Avoid creating a gizmo 16-7 Starting a New Online Business Online Business Planning business plan A .

• Thương mại điện tử
• Lecture Electronic commerce
• Electronic commerce
• Online Business
• Online Business Planning
• Business process management
• Lecture Electronic Commerce (E Commerce)
• Electronic Commerce (E Commerce)
• Bài giảng Thương mại điện tử
• Retailing in Electronic Commerce
• E tailing business models
• Online employment market
• Electronic Commerce Payment Systems
• Online payments
• Credit cards online
• Stored value cards
• Marketing in E Commerce
• Advertising in E Commerce
• Building one to one relationships
• Pure versus partial EC
• EC organizations
• Brick and mortar organizations
• Products and Services
• Describe online
• Describe electronic retailing
• Employment market
• B2B E Commerce
• B2B models
• Sell side marketplace
• Sell side intermediaries
• E Commerce security
• Fraud protection
• Protection EC networks
• Justification of Electronic Commerce
• Describe some economic principles
• Investment categories
• EC activities
• EC processes
• e marketplaces
• Intellectual property law
• Free speech issues
• Business ethics
• Monitoring employees
• Order fulfillment
• Supply chain
• EC support services
• Business Environment
• Business models
• Business networks
• Electronic market
• Private E Markets
• Describe the B2B field
• Group purchasing models
• Describe other procurement methods
• E Supply Chains
• Collaborative Commerce
• Corporate Portals
• Describe collaborative planning
• Innovative EC Systems
• E Government
• Consumer to Consumer Commerce
• Describe online publishing
• Mobile Computing
• Define mobile commerce
• Personal digital assistant
• Wireless mobile computing
• Information assurance
• Security Survey
• CIA security triad
• EC Security Policies
• E Commerce Strategy
• Global EC
• Planning process
• Business plan
• Building E Commerce Applications
• B2C Storefronts
• E Procurement
• Discuss electronic bill
• Payment card
• Processing Cards Online
• Negotiating online
• Discuss competition
• Describe electronic catalogs
• Consumer behavior
• Market research
• Describe consumer market
• Describe Internet marketing
• Describe permission marketing
• B2B Exchanges
• Define dynamic trading
• Discuss B2B networks
• Public exchange
• Ownership of Exchanges
• Dynamic Trading
• E Auctions
• Bartering and Negotiations
• Describe forward
• Reverse auctions
• Describe bartering
• Reverse logistics
• Administrative activities
• Global Logistics Systems