TAILIEUCHUNG - A study on customer awareness on green banking in selected public and private sector banks in Chennai

The study aims to identify the awareness on Green banking among the customers of six different banks. Also it aims to find the customers usage relating to Green Banking service. | A study on customer awareness on green banking in selected public and private sector banks in Chennai INTERNATIONAL JOURNAL OF MANAGEMENT IJM ISSN 0976-6502 Print ISSN 0976-6510 Online IJM Volume 7 Issue 2 February 2016 pp. 24-35 http ijm IAEME Journal Impact Factor 2016 Calculated by GISI A STUDY ON CUSTOMER AWARENESS ON GREEN BANKING IN SELECTED PUBLIC AND PRIVATE SECTOR BANKS IN CHENNAI M. Narmadha Assistant Professor SRM University - Ramapuram Campus Chennai. ABSTRACT Green Banking means promoting environmental-friendly practices and reducing your carbon footprint from our banking activities. Green banking will be mutually beneficial to the Consumers banks industries and the economy. The study aims to identify the awareness on Green banking among the customers of six different banks. Also it aims to find the customers usage relating to Green Banking service. It is necessary to identify various initiatives taken by bank on the concept of green banking in order to influence customer and make them user friendly. Researcher will study the impact of different age group of customers with regard to green initiatives taken by public and private sector banks. Key words Green Banking Customer Awareness Green Banking Initiatives Online Banking. Cite this Article M. Narmadha. A Study on Customer Awareness on Green Banking in Selected Public and Private Sector Banks in Chennai. International Journal of Management 7 2 2016 pp. 24-35. http ijm 1. INTRODUCTION Today every business organizations and corporations are adopting GO GREEN concept because of the increasing friendly attitude of the society towards the environment. Banks play a critical role in the economic development of the nations by providing various Socio-Economic activities like Job creation wealth generation Poverty eradication entrepreneurial activity etc. Besides these activities banks are introducing the practices of green banking in .

• Ngân hàng - Tín dụng
• Customers of six different banks
• Green Banking service
• Environmental friendly practices
• Concept of green banking
• Private sector banks
• Private sector banks in India
• Evaluation of dividend policy
• Selected public and private sector banks
• Board of Directors
• Profitable future investment proposals
• Quality of services
• Public sector banks
• Well structured questionnaire
• Level of customer satisfaction
• Recital selected Stocks
• Old Generation Private Sector Banks
• Trading of company stock
• Role of banks
• Indian banking system
• Impact of new technologies
• Sector of the public
• Customers’ needs and wants
• Scanning QR code
• Analysis of employees’ perceptions
• Public sector and private sector banks
• Practice and techniques
• Competency based recruitment
• Costs of recruitment
• Era of globalization
• Quick & Effective service
• Intra sector banks
• Way of Banking operation
• Bank and customers
• Empirical exploration
• Customer relationship management practices
• Banking industry
• Views on significant differences
• Employees of banking sector
• SPECIAL REFERENCE TO SALEM DISTRICT
• Talent management practices
• Pre tested structured questionnaire
• Stress free working environment
• Transparent proper promotion policy
• Non performing assets
• Net NPAs and gross NPAs
• Private sector bank
• Bank of India
• Bank of Baroda
• Activities of corporate social responsibility
• Enhancing Corporate Reputation
• Assessing Corporate Social Responsibility
• Employees of the bank
• Training and development practices
• Public sector bank
• Training And Development
• Types of Training
• Public and Private Banks