TAILIEUCHUNG - Ebook Managing customer relationships - A strategic framework (2nd edition): Part 1

(BQ) Part 1 book "Managing customer relationships - A strategic framework" has contents: Managing customer relationships, differentiating customers - some customers are worth more than others, identifying customers, differentiating customers by their needs,. and other contents. | P1: OTA/XYZ P2: ABC fm JWBT383-Peppers November 30, 2010 22:9 Printer Name: Courier/Westford P1: OTA/XYZ P2: ABC fm JWBT383-Peppers November 30, 2010 22:9 Printer Name: Courier/Westford Managing Customer Relationships A Strategic Framework Second Edition DON PEPPERS MARTHA ROGERS John Wiley & Sons, Inc. P1: OTA/XYZ P2: ABC fm JWBT383-Peppers Copyright November 30, 2010 C 22:9 Printer Name: Courier/Westford 2011 by Don Peppers and Martha Rogers. All rights reserved. Published by John Wiley & Sons, Inc., Hoboken, New Jersey. Published simultaneously in Canada. No part of this publication may be reproduced, stored in a retrieval system, or transmitted in any form or by any means, electronic, mechanical, photocopying, recording, scanning, or otherwise, except as permitted under Section 107 or 108 of the 1976 United States Copyright Act, without either the prior written permission of the Publisher, or authorization through payment of the appropriate per-copy fee to the Copyright Clearance Center, Inc., 222 Rosewood Drive, Danvers, MA 01923, (978) 750-8400, fax (978) 646-8600, or on the web at . Requests to the Publisher for permission should be addressed to the Permissions Department, John Wiley & Sons, Inc., 111 River Street, Hoboken, NJ 07030, (201) 748-6011, fax (201) 748-6008, or online at . Limit of Liability/Disclaimer of Warranty: While the publisher and author have used their best efforts in preparing this book, they make no representations or warranties with respect to the accuracy or completeness of the contents of this book and specifically disclaim any implied warranties of merchantability or fitness for a particular purpose. No warranty may be created or extended by sales representatives or written sales materials. The advice and strategies contained herein may not be suitable for your situation. You should consult with a professional where appropriate. Neither the publisher nor author .

• Quản trị kinh doanh
• Managing customer relationships
• Differentiating customers
• Identifying customers
• Differentiating customers
• identifying customers
• A strategic framework
• Customer feedback
• Using customer analytics
• The customer strategy enterprise
• Management accounting
• Organizational issues
• Financial control
• Managing life cycle cost
• Managing life cycle costs
• Managing process performance
• business
• marketing
• business management
• sales skills
• CRM
• Creating customer relationships
• Value through marketing
• Marketing process
• Lecture Marketing
• Managing the marketing process
• Strategic marketing
• Principles of Marketing
• Lecture Principles of Marketing
• Marketing strategy
• Marketing myopia
• Market segmentation
• Marketing an introduction
• Build customer relationships
• The marketing environment
• Managing marketing information
• Branding strategy
• Business buyer behavior
• Promotional strategies
• managing your customer relationships
• Social responsibility
• Building successful brands
• Your organization
• Customer relationships
• Consumer markets
• Consumer buyer behavior
• Analyzing the marketing environment