TAILIEUCHUNG - The role of logistics service quality dimensions on marketing flexibility: An empirical study in Dairy factories in Duhok governorate

The aim of this study is to determine the role of logistics service quality (LSQ) in its functional and operational dimensions on marketing flexibility in diary factories working in Duhok governorate/Kurdistan region. | The role of logistics service quality dimensions on marketing flexibility An empirical study in Dairy factories in Duhok governorate Uncertain Supply Chain Management 8 2020 Contents lists available at GrowingScience Uncertain Supply Chain Management homepage uscm The role of logistics service quality dimensions on marketing flexibility An empirical study in Dairy factories in Duhok governorate Farsat Ali Shabana and Dilgash Q. Mohamed Salihb a Technical College of Administration Duhok Polytechnic University Kurdistan Region Iraq b Amedi Technical Institute Duhok Polytechnic University Kurdistan Region Iraq CHRONICLE ABSTRACT Article history The aim of this study is to determine the role of logistics service quality LSQ in its functional Received January 29 2020 and operational dimensions on marketing flexibility in diary factories working in Duhok Received in revised format March governorate Kurdistan region. The research problem arises through the research question 2 2020 which states Do logistics service quality dimensions contribute in achieving marketing Accepted March 11 2020 Available online flexibility The primary data used in this study was attained from a structured questionnaire March 11 2020 distributed to managers in examined factories. 34 valid questionnaires have been collected and Keywords analyzed. The findings of the research show that there was a significant correlation and effect Logistics service quality between logistics service quality in its functional and operational dimensions on marketing Marketing flexibility flexibility. The research presented a set of recommendations the most important of which are Diary factories focusing and attention to all dimensions of the LSQ in the researched factories especially the functional dimension of its greater contribution in achieving marketing flexibility. 2020 by the authors license Growing Science Canada. 1. Introduction Change is an integral part of the nature and it is the

• Kinh tế học
• Logistics service quality
• Duhok governorate/Kurdistan region
• Logistics service quality dimension
• Marketing and logistic
• Logistics’ service quality dimension
• Online logistics service quality
• Consumer perspective
• B2C e commerce
• Associated business to consumer
• Sustainable economic development
• Vietnam's economic development
• Freight forwarder
• Quality of transportation services
• Logistics management
• Logistics business activities
• International Conference on Emerging Challenges
• Last mile delivery (LMD)
• Traveling salesman problem (TSP)
• Parcel locker
• Service quality for e commerce
• Computer mediated network