TAILIEUCHUNG - Lecturte Logistics management - Chapter: Customer accomodation

At the end of this lecture, students should be able to define who customer is, understand the four genetic service outputs theories developed by bucklin, understand the role of a customer service, understand the fundamental attributes of customer service, understand element of customer service. | CUSTOMER ACCOMODATION Learning outcomes At the end of this lecture, students should be able to Define who customer is Understand the four genetic service outputs theories developed by Bucklin Understand the role of a customer service Understand the fundamental attributes of customer service Understand element of customer service Who is the Customer? From perspective of the total supply chain End user of product in consumer market Company is customer in business market From perspective of specific firm within a supply chain. Intermediate customer organizations exist between the firm and end users From perspective of a logistics manager Any delivery location For example, consumer home’s, retail / wholesale businesses, receiving docks of manufacturing plants and warehouses CUSTOMER-FOCUSED MARKETING Marketing Concept This concept is build on four fundamental ideas: Customer needs and requirements are more basic than products or services Different customers have different needs and requirements Products and services become meaningful only when available and positioned from the customer’s perspective Volume is secondary to profit Supply Chain Service Outputs Four generic service outputs necessary to accommodate customer requirements: Spatial Convenience Lot Size Waiting Time Product Variety and Assortment These four genetic service outputs are theories developed by Bucklin, 1966, to eliminate discrepancies in space, time and quantity and assortments. Spatial Convenience Refers to the amount of shopping time and effort that will be required on the part of the customer. Higher levels of spatial convenience are achieved in a supply chain by providing customers with access to its products in a larger number of places, thus reducing shopping effort. Spatial Convenience Lot Size Refers to the number of units to be purchased in each transaction. When customers are required to purchase in large quantities, they must incur costs of product storage and maintenance. When the .

• Quản trị kinh doanh
• Logistics management
• Lecturte Logistics management
• Quản trị logistics
• Customer accomodation
• Customer focused marketing
• Supply chain service outputs
• Spatial convenience
• Quản trị logistics kinh doanh
• Bài giảng Quản trị logistics kinh doanh
• Business logistics management
• Chiến lược logistics
• Mục tiêu quản trị logistics
• Vai trò của logistics kinh doanh
• Mạng lưới tài sản logistics
• Hệ thống thông tin logistics
• Lập kế hoạch chương trình logistics
• Tổ chức logistics
• Thuê ngoài logistics
• Kiểm soát logistics
• History of logistics
• Logistics flows
• Corner store processes
• International logistics
• Global logostics
• Global logistics plans
• International supply chain
• Reverse logistics
• Operational factors reverse logistics
• Strategic reasons
• Concepts Logistics operations
• Logistics operations and management
• Models Logistics operations
• Logistics philosophies
• Logistics parties
• Logistics future trends
• Quản lý kho hàng
• Quản lý bao bì hàng hóa
• Quản lý logistics ngược
• Mạng lưới tài sản
• Kiểm soát hoạt động logistics
• Quá trình cung ứng hàng hóa
• Transport in the logistics chain
• Logistics chain
• Strategic factors impacting
• Warehouse management
• Logistics system
• Design consideration
• Logistics theory
• Lecture Logistics theory
• Lý thuyết logistics
• Logistics systems
• Inventory management
• Inventory management policy
• Direct shipment
• Dịch vụ khách hàng
• Quá trình cung ứng hàng hóa cho khách hàng
• Quá trình logistics trực tiếp trong bán lẻ
• Quản trị vận chuyển
• Hệ thống logistics
• Vận chuyển hàng hóa
• Quản lý hoạt động vận chuyển
• Total quality management
• Quality management
• Quality improvement
• Supply chain
• Value added
• Lead time
• Just in time
• Communication technology
• Satellite communication
• Electronic data interchange
• Logistical packaging
• Role of packaging
• Purposes of packaging
• Lecture Logistics management
• Logistics/SC in Diverse Areas
• Logistics Strategy Formulation
• Mixed strategy
• Supply chain strategy
• Managing facilitating goods
• Inventory cost
• Material management
• Manufacturing planning
• Production planning
• Supply chain management
• Bullwhip effect
• Control for supply chain management
• Supply chain logistics
• Management of supply chain logistics
• Supply chain logistics framework
• Warehouse replenishment systems