TAILIEUCHUNG - An approach based on machine learning techniques for forecasting Vietnamese consumers’ purchase behaviour

The main goal of this study is to investigate the classification capability of several machine learning (ML) techniques, including decision tree (DT), multilayer perceptron (MLP) network, Naïve Bayes, radial basis function (RBF) network, and support vector machine (SVM) for predicting purchase decisions. | An approach based on machine learning techniques for forecasting Vietnamese consumers purchase behaviour Uncertain Supply Chain Management 8 2020 495 504 Contents lists available at GrowingScience Uncertain Supply Chain Management homepage uscm The effect of IS SERVQUAL and user information satisfaction UIS adoption on user satisfaction Yohan Wismantoroa Heribertus Himawana and Karis Widiyatmokoa a Universitas Dian Nuswantoro Semarang Indonesia CHRONICLE ABSTRACT Article history Information systems are essential resources for business organizations. Besides user Received January 29 2020 information satisfaction will have an impact on service quality. This research used a Received in revised format March Myerscough study which combined user information satisfaction and SERVQUAL 20 2020 instruments which was to measure the quality of information system services and investigated Accepted April 21 2020 Available online the correlation between the quality of information system service and user satisfaction. The April 21 2020 survey was conducted on traditional Batik and textile artisans in Central Java Indonesia. The Keywords results of this research reported a model that is slightly in accordance with previous studies. Information System The only variable which influenced the quality of information system services through User Information Satisfaction SERVQUAL was empathy. However information system user satisfaction was proven to be Service Quality affected by the quality of information system services. This study also recommends further research on better instruments for assessing the quality of information system services. 2020 by the authors license Growing Science Canada. 1. Introduction The current paradigm regarding company strategy is not only how to defeat the competitors but also how to build satisfaction of customers Alegre 2013 Vu 2014 Blank 2014 O Malley 2014 Shao 2016 Escrig 2018 Putri Udin amp Djastuti 2019 . With the creation of

• Quản trị kinh doanh
• Multilayer perceptron (MLP) network
• Radial basis function (RBF) network
• Consumers’ purchase behaviour
• Forecasting Vietnamese consumers’ purchase behaviour
• Machine learning techniques
• Machine learning
• Nonlinear autoregressive
• Long short term Memory
• Based on the available data
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• Naïve Bayes
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