TAILIEUCHUNG - The effect of perceived benefits and perceived risks on intention to shop apparel online by white - collar women in Vietnam

to study how these perceived benefits and perceived risks influenced Internet users on buying apparel online. A survey of 298 white-collar women was carried out to identify the benefits and risks when buying apparel online. Five dimensions of perceived benefits (. convenience shopping, abundance and liking product, competitive price, enjoyment, and comfortable shopping) and three dimensions of perceived risks (. financial risk, product risk, and time risk) were ascertained by exploratory factor analysis. | The effect of perceived benefits and perceived risks on intention to shop apparel online by white - collar women in Vietnam

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