TAILIEUCHUNG - Master Thesis in Economics: Green marketing and country of origin effects - A comparative analysis between the American and Swedish consumer market

This research investigates the current white spaces of green marketing and country of origin effects, where new research could contribute theoretical value. The conducted research examines American and Swedish consumers’ environmental awareness, willingness and initiative in contributing to their societies for future sustainability. Using a sample of 118 consumers from an intermediated questionnaire for the offline market, a conceptual framework was developed where the study created the foundation and reasonable support for the purposed framework. The research has put forth several findings that have both a theoretical and managerial impact on organizations’ business models, that today’s companies need to adopt to become successful in increasing sales of environmentally friendly products. Specifically, it was found that consumers acknowledge the cost-benefit relation on a personal level. Swedish consumers trust eco-labels to a greater extent than . consumers, hence the relation between country of origin and eco-labels, as a source of information that consumers reflect upon, triggering a pro behavior. It’s evident that many of the triggering factors have a social perspective, but it depends on the ability of brands and retailers to communicate messages, as well as their efforts to carry larger assortments of environmentally friendly products. Ultimately, green marketing can lead to competitive advantages alone if adopted, and in addition to the ability of organizations to offer a product with a certain origin; it results in a supporting feature that increases the state of competiveness. To consult more Economic essay sample, please see at Bộ Luận Văn Thạc Sĩ Kinh tế | Master Thesis in Economics: Green marketing and country of origin effects - A comparative analysis between the American and Swedish consumer market

• Kinh tế - Thương mại
• Master Thesis in Economics
• Master Thesis in Economics sample
• Green marketing
• Green strategies
• Eco labeling
• Country of origin effects
• Behavior and values
• Research methodology
• Customers service
• Commercial banking sector of Nigeria
• Customers perception
• Service quality in the commercial banking
• The recession economics
• Training and development
• Management perspective
• Economics of Ireland
• Financial institutions
• Financial in economics
• Industries in India
• Thesis in Economics sample
• Open economy with finance
• Monetary restrictions
• Economics in Ireland
• Highly skilled labour
• Barriers to labour mobility
• Mobility in the European Union
• Centre of excellence
• Islamic finance
• Management in the office
• Office of the ombudsman
• Management of the ombudsman
• Combining Part Time Study & Employment
• Individual Lives
• Motivators & Impact On Individual Lives
• Key Indicator
• Copper as a Key Indicator
• Key Indicator of Economic Health
• Economic Health
• Customer relationship management
• Customer relationship management in the traditional retail banks
• Banks in France
• Customer management
• Banks management
• Free trade
• Protectionism serves
• Trade Policy
• Libyan Poultry Meat Sector
• Trade Policy for the Libyan Poultry Meat Sector
• Private wealth management
• Management customers
• Financial crisis
• Financial crisis of 2008 in France
• Digital Marketing
• Construction industry
• Marketing Construction
• Effective working capital management
• Capital management
• Capital business
• Employer Branding
• Crisis Branding
• The bigger picture about branding
• Demand for a Direct Flight
• Demand for a Flight
• Evaluation Flight
• Evaluation Demand
• Evaluation of Selected Value
• Risk Approaches
• Extreme Market Conditions
• Normal Market Conditions
• Cloud Computing
• Irish Small and Medium‐ sized Enterprises
• Information Technology
• Film canons
• The academic library
• U
• in economic
• Economic recovery
• The US economic recovery
• Agriculture Brexit
• Risks of Brexit
• agri foods
• Irish exports
• Economic event of Brexit
• Political instability
• Banking system in Brazilian
• Student loans
• Manage the multicultural sales teams
• Sale Teams
• Marketing Sale
• Human Resources Management
• Economic Motivation
• Generation Y
• Workplace Y
• Organizational Culture
• Retail Context