TAILIEUCHUNG - Lecture Professional Practices in IT: Lecture 10 - Saqib Iqbal

Lecture 10 - Social media and its impacts on society. After studying this chapter you will be able to understand: What is social media? social media impact, social media circles, enhance social media with cross links, integrating social media. | Lecture 10 Social Media and its Impacts on Society What Is Social Media? Use of web-based technologies allowing the creation and exchange of user-generated content. Blending of technology and social. “The “social” in social media implies a conversation. The difference between social media and the TV is that with the latter, viewers seldom engage with the programme-makers of the show that they are watching. Only in very recent times have programme makers expanded into the world of social media. Think X-Factor. What is social media? What is social media? The Central Office of Information () said the following in its 2009 publication “Engaging through Social Media”: Social media is a term used to refer to online technologies and practices that are used to share opinions and information, promote discussion and build relationships. Social media services and tools involve a combination of technology, telecommunications and some kind of social interaction. They can use a variety of different formats, for example text, pictures, video and audio. What is social media? Social media is different to traditional forms of communication such as through newspapers, television, and film. Cheap – anyone with access to the internet (for example through public libraries) Accessible – the tools are easy to use Enabling – allows almost anyone to do things that previously were only the preserve of well-resourced organisations The use of the word “Social” implies a conversation. Social media is definitely not about one-way communication to a large audience from big organisations. Megatrends 1 – the death of control The age of influence Big organisations and companies had a monopoly on mass communication and got used to controlling the message Anyone literate with an internet connection can self-publish for free Hard to control, can only influence The age of control Megatrends 2 – Fewer .

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