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Lecture Professional Practices in IT: Lecture 10 - Saqib Iqbal

Lecture 10 - Social media and its impacts on society. After studying this chapter you will be able to understand: What is social media? social media impact, social media circles, enhance social media with cross links, integrating social media. | Lecture 10 Social Media and its Impacts on Society What Is Social Media? Use of web-based technologies allowing the creation and exchange of user-generated content. Blending of technology and social. “The “social” in social media implies a conversation. The difference between social media and the TV is that with the latter, viewers seldom engage with the programme-makers of the show that they are watching. Only in very recent times have programme makers expanded into the world of social media. Think X-Factor. What is social media? What is social media? The Central Office of Information (www.coi.gov.uk) said the following in its 2009 publication “Engaging through Social Media”: Social media is a term used to refer to online technologies and practices that are used to share opinions and information, promote discussion and build relationships. Social media services and tools involve a combination of technology, telecommunications and some kind of social interaction. They can use a variety of different formats, for example text, pictures, video and audio. http://coi.gov.uk/documents/Engaging_through_social_media.pdf What is social media? Social media is different to traditional forms of communication such as through newspapers, television, and film. Cheap – anyone with access to the internet (for example through public libraries) Accessible – the tools are easy to use Enabling – allows almost anyone to do things that previously were only the preserve of well-resourced organisations The use of the word “Social” implies a conversation. Social media is definitely not about one-way communication to a large audience from big organisations. Megatrends 1 – the death of control The age of influence Big organisations and companies had a monopoly on mass communication and got used to controlling the message Anyone literate with an internet connection can self-publish for free Hard to control, can only influence The age of control Megatrends 2 – Fewer . | Lecture 10 Social Media and its Impacts on Society What Is Social Media? Use of web-based technologies allowing the creation and exchange of user-generated content. Blending of technology and social. “The “social” in social media implies a conversation. The difference between social media and the TV is that with the latter, viewers seldom engage with the programme-makers of the show that they are watching. Only in very recent times have programme makers expanded into the world of social media. Think X-Factor. What is social media? What is social media? The Central Office of Information (www.coi.gov.uk) said the following in its 2009 publication “Engaging through Social Media”: Social media is a term used to refer to online technologies and practices that are used to share opinions and information, promote discussion and build relationships. Social media services and tools involve a combination of technology, telecommunications and some kind of social interaction. They can use