TAILIEUCHUNG - Lecture Operations management for competitive advantage (11/e) - Chapter 4: Product design

The learning objectives for chapter 4 include: Product development process, economic analysis of development projects, designing for the customer, design for manufacturability, measuring product development performance. | Chapter 4 Product Design Product Development Process Economic Analysis of Development Projects Designing for the Customer Design for Manufacturability Measuring Product Development Performance OBJECTIVES 2 Typical Phases of Product Development Planning Concept Development System-Level design Design Detail Testing and Refinement Production Ramp-up 3 Economic Analysis of Project Development Costs Using measurable factors to help determine: Operational design and development decisions Go/no-go milestones Building a Base-Case Financial Model A financial model consisting of major cash flows Sensitivity Analysis for “what if” questions Designing for the Customer Quality Function Deployment Value Analysis/ Value Engineering Ideal Customer Product House of Quality Designing for the Customer: Quality Function Deployment Interfunctional teams from marketing, design engineering, and manufacturing Voice of the customer House of Quality 6 Designing for the Customer: The House of Quality Customer

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