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The learning objectives for chapter 4 include: Product development process, economic analysis of development projects, designing for the customer, design for manufacturability, measuring product development performance. | Chapter 4 Product Design Product Development Process Economic Analysis of Development Projects Designing for the Customer Design for Manufacturability Measuring Product Development Performance OBJECTIVES 2 Typical Phases of Product Development Planning Concept Development System-Level design Design Detail Testing and Refinement Production Ramp-up 3 Economic Analysis of Project Development Costs Using measurable factors to help determine: Operational design and development decisions Go/no-go milestones Building a Base-Case Financial Model A financial model consisting of major cash flows Sensitivity Analysis for “what if” questions Designing for the Customer Quality Function Deployment Value Analysis/ Value Engineering Ideal Customer Product House of Quality Designing for the Customer: Quality Function Deployment Interfunctional teams from marketing, design engineering, and manufacturing Voice of the customer House of Quality 6 Designing for the Customer: The House of Quality Customer | Chapter 4 Product Design Product Development Process Economic Analysis of Development Projects Designing for the Customer Design for Manufacturability Measuring Product Development Performance OBJECTIVES 2 Typical Phases of Product Development Planning Concept Development System-Level design Design Detail Testing and Refinement Production Ramp-up 3 Economic Analysis of Project Development Costs Using measurable factors to help determine: Operational design and development decisions Go/no-go milestones Building a Base-Case Financial Model A financial model consisting of major cash flows Sensitivity Analysis for “what if” questions Designing for the Customer Quality Function Deployment Value Analysis/ Value Engineering Ideal Customer Product House of Quality Designing for the Customer: Quality Function Deployment Interfunctional teams from marketing, design engineering, and manufacturing Voice of the customer House of Quality 6 Designing for the Customer: The House of Quality Customer Requirements Importance to Cust. Easy to close Stays open on a hill Easy to open Doesn’t leak in rain No road noise Importance weighting Engineering Characteristics Energy needed to close door Check force on level ground Energy needed to open door Water resistance 10 6 6 9 2 3 7 5 3 3 2 X X X X X Correlation: Strong positive Positive Negative Strong negative X * Competitive evaluation X = Us A = Comp. A B = Comp. B (5 is best) 1 2 3 4 5 X AB X AB XAB A X B X A B Relationships: Strong = 9 Medium = 3 Small = 1 Target values Reduce energy level to 7.5 ft/lb Reduce force to 9 lb. Reduce energy to 7.5 ft/lb. Maintain current level Technical evaluation (5 is best) 5 4 3 2 1 B A X BA X B A X B X A BXA BA X Door seal resistance Accoust. Trans. Window Maintain current level Maintain current level The McGraw-Hill Companies, Inc., 2004 Customer requirements information forms the basis for this matrix, used to translate them into operating or engineering goals. 7 Designing for the Customer: .
