TAILIEUCHUNG - Ebook International marketing (4/E): Part 1

(BQ) Part 1 book “International marketing” has contents: Trade theories and economic development, trade distortions and marketing barriers, political environment, legal environment, marketing research and information system, foreign market entry strategies, and other contents. | 1111 2 3 4 5 6 7 8 9 10111 1 2 3 411 5 6 7 8 9 20111 1 2 3 4 5 6 7 8 9 30 1 2 3 4 5 6 7 8 9 40 41 42 43 44 45111 International Marketing Marketing is a universal activity, regardless of the political, social, or economic systems of a particular country. However, this doesn’t mean that consumers in different parts of the world should be satisfied in the same way. This fourth edition of International Marketing has been written to enable managers and scholars to meet the international challenges they face every day, and it provides the solid foundation required to understand the complexities of marketing on a global scale. The book has been fully updated with topical case studies, examples of contemporary marketing campaigns, the most relevant discussion topics as well as the most up-to-date theories, references, and research findings. It is this combination of theory and practice that makes this textbook truly unique, presenting a fully rounded view of the topic rather than an anecdotal or descriptive one alone. The book includes chapters on: ■ ■ ■ ■ ■ ■ ■ ■ trade distortions and marketing barriers culture consumer behavior marketing research foreign market entry strategies product and branding strategies promotion and pricing strategies currencies and foreign exchange Accessibly written and designed, this is the most international book on marketing available which can be used by undergraduates and postgraduates the world over. As one of the most successful textbooks in its field, the book has been adopted in the USA, Europe, Asia, Australia, and elsewhere, at the undergraduate, MBA, and . levels. A companion website provides additional material for lecturers and students alike. Sak Onkvisit is Professor of Marketing at San José State University, USA. John Shaw is Professor of Marketing at Providence College, USA. 11 11 2 3 4 5 6 7 8 9 10 11 1 1 2 3 41 5 6 7 8 9 20 11 1 1 2 3 4 5 6 7 8 9 30 1 2 3 4 International Marketing Analysis and strategy Fourth .

• Marketing - Bán hàng
• International marketing
• Economic development
• Marketing barriers
• Political environment
• Legal environment
• Marketing research
• Lecture International marketing
• Global markets
• Global marketing strategies
• International trade
• International marketing channels
• Marketing quốc tế
• Chiếc lược marketing
• Marketing strategies
• Nature of international marketing
• Integrated marketing communications
• International legal environment
• Pricing for international markets
• International customers
• Regular foreign marketing
• International marketing management
• International environment
• International pricing
• International business to business marketing