TAILIEUCHUNG - Building a theory framework of Vietnamese consuming culture on the concepts of consumer behavior

This paper aims to build a theory framework of behavior culture in consuming of Vietnamese under the theoretical frameworks of consumer behavior of previous scholars. | An Giang University Journal of Science – 2017, Vol. 5 (2), 32 – 39 BUILDING A THEORY FRAMEWORK OF VIETNAMESE CONSUMING CULTURE ON THE CONCEPTS OF CONSUMER BEHAVIOR Vo Van Thang1, Nguyen Huu Tri1, Ho Bach Nhat1 1 An Giang University Information: Received: 17/02/2017 Accepted: 16/03/2017 Published: 06/2017 Keywords: Consumer behavior, consuming culture, conceptuals of consumer behavior ABSTRACT Theories of customers behavior are not only neccessary to businesses, but also important to all relevant non-government agencies and government agencies to protect customers interests and adjust policies related to marketing activities at national macro-level. Particularly, behaviors culture in consuming of an individiual is very compex, depending very much on characteristics, psychology, and lifestyle of an individual and also depending on the society an individual is living in. The behavior of consuming culture greatly varies between societies, geographic areas, etc. under the influence of local culture. This paper aims to build a theory framework of behavior culture in consuming of Vietnamese under the theoretical frameworks of consumer behavior of previous scholars. and Wind (1972), and Putsis and Srinivasan (1994). 1. INTRODUCTION Consumption behaviour is complex and influenced by many factors. Although these factors have been studied and developed from different sectors and markets, they often address the three basic issues: attitudes and perceptions, behaviors, and relationships among them (Phillip Kotler, 1998). Many scholars have drawn consumer decisionmaking models and developed many theoretical frameworks to understand the factors affecting consumer behaviours (Blackwell and GCT, 2006); Kotler, 2004; and Solomon, 2009). Some principals and paradigms on the purchase process were offered, one of which was the model of Howard and Sheth (1969) who generated a general purchasing model and it was considered as the foundation of behavioural cultural sciences. Howard .

• Xã hội học
• Consumer behavior
• Consuming culture
• Conceptuals of consumer behavior
• Building a theory framework
• Vietnamese consuming culture
• Consumer diversity
• Social class
• Household influences
• Social influences
• Symbolic consumer behavior
• Diffusion of innovations
• Consumer perception
• Consumer learning
• Consumer attitude formation
• C onsumer decision making
• Persuading consumers
• Lecture Consumer behavior
• Bài giảng Hành vi người tiêu dùng
• Hành vi người tiêu dùng
• Aspects of consumer behavior
• Consumers’ impact on marketing
• Cultural Influences
• Principles of Marketing
• Lecture Principles of Marketing
• Marketing strategy
• Consumer markets
• Consumer buyer behavior
• Consumer decision process
• Hành vi tiêu dùng
• Người tiêu dùng
• Quản trị kinh doanh
• Motivation process
• Motivational strength
• Consumer involvement
• Individual decision making
• Consumer purchase
• Decision making process
• Portrait of consumer
• Consumer decision making
• A framework for consumer analysis
• Consumers product knowledge
• Consumers in situations
• Consumer culture
• Beyond consumer relationships
• Marketing misbehavior
• Understanding consumer behavior
• Problem recognition
• information search
• Decision making based
• Attitudes based
• Cross Cultural variations
• The changing american society
• Social stratification
• Group influences on consumer behavior
• Reference groups
• Market segmentation
• Product positioning
• Product strategy
• Economic principles
• Economic policies
• Lecture Economics
• Theory of consumer behavior
• Behavioral economics
• Technology Driven consumer behavior
• The marketing concept
• Technology enriches
• Customer value
• The consumer behavior value framework
• Attitude change
• the Self Concept
• Role of packaging in consumer buying behavior
• Packaging in consumer buying behavior
• Analyze the data
• Questionnaire designed especially
• Conception of marketing
• The process of perception
• Sensory systems
• Behavioral Learning Theories
• Marketing Applications of Repetition
• Functional theory of attitudes
• ABC model of attitudes
• Perspectives on the self
• Ideal selves
• Symbolic interactionism
• Looking glass self
• Group influence
• Opinion leadership