TAILIEUCHUNG - Lecture Management accounting (5/e): Chapter 20 - Kim Langfield-Smith

Chapter 20 - Pricing and product mix decisions. The main contents of this chapter include all of the following: Major influences on pricing decision, economic profit-maximising models, pricing strategies, strategic pricing of new products, competitive bidding, legal restrictions on pricing, product mix decisions. | Chapter 20 Pricing and product mix decisions 20- Copyright 2009 McGraw-Hill Australia Pty Ltd PowerPoint Slides t/a Management Accounting 5e by Langfield-Smith Prepared by Kim Langfield-Smith Outline Major influences on pricing decision Economic profit-maximising models Pricing strategies Strategic pricing of new products Competitive bidding Legal restrictions on pricing Product mix decisions 20- Copyright 2009 McGraw-Hill Australia Pty Ltd PowerPoint Slides t/a Management Accounting 5e by Langfield-Smith Prepared by Kim Langfield-Smith 20- Copyright 2009 McGraw-Hill Australia Pty Ltd PowerPoint Slides t/a Management Accounting 5e by Langfield-Smith Prepared by Kim Langfield-Smith Major influences on pricing decisions Market positioning Companies position themselves in certain markets and this may influence product prices A firm with a reputation for very high quality and prestigious products may set a high price, consistent with that image An overemphasis on .

• Kế toán - Kiểm toán
• Management accounting
• Lecture Management accounting
• Management accounting information
• Financial accounting
• Costing systems
• Product mix decisions
• Management accountants
• Business environment
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• Nature of management accounting
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• Environmental management accounting
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• Advanced fraud
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• Emphasis on cost
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