TAILIEUCHUNG - Climate change communication programs – a case study for local government managers in Thuan An district, Binh Duong province
This research aims to develop communication programs to raise public awareness of CC, a case study in Thuan An District. The context, object properties, information gaps, and communication demand, etc. have been surveyed and documented. Thereby, the CC communication programs were proposed, including: objectives, messages, media, and compatible communication activities, etc. | Science & Technology Development, Vol 19, Climate change communication programs – a case study for local government managers in Thuan An district, Binh Duong province Le Ngoc Tuan University of Science – Vietnam National University Ho Chi Minh City Dien Thi Thu Trang Institute of Meteorology Hydrology Oceanology and Environment (Received 07 March 2016, accepted 16 May 2016) ABSTRACT 95% of the causes of climate change (CC), according to the Intergovernmental Panel on Climate Change (IPCC), are rooted from human activities. Raising community awareness is, thus, the primary solution to the issue. This research aims to develop communication programs to raise public awareness of CC, a case study in Thuan An District. The context, object properties, information gaps, and communication demand, etc. have been surveyed and documented. Thereby, the CC communication programs were proposed, including: objectives, messages, media, and compatible communication activities, etc. The communication materials (manuals, posters, training books, etc.) were also compiled accordingly. This model can be expanded in other areas, contributing to improvement of managers’ awareness and management capacity, and then being more proactive in coping to the current situation of CC in the province. Keywords: Climate change (CC), Communication, Coping to climate change. 1. INTRODUCTION Climate change (CC) is one of the greatest challenges which human beings must encounter in 21st century and Viet Nam is one of five countries which has been most severely affected by CC [1]. According to IPCC [2], 95% of the main causes of CC are resulted from human activities. Nowadays, positively change in awareness of CC has become one of key issues in the mission of response to CC. In Viet Nam, managers are responsible for conducting, supervising, and controling activities related to CC; integrating CC response activities into Trang 18 development programs and plans; establishing and .
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