TAILIEUCHUNG - Lecture Business driven information systems (4/e): Chapter 6 - Paige Baltzan

Chapter 6 - Data: Business intelligence. Learning objectives of this chapter include: Explain the four primary traits that determine the value of information; describe a database, a database management system, and the relational database model; identify the business advantages of a relational database; explain the business benefits of a data-driven website. | CHAPTER SIX DATA BUSINESS INTELLIGENCE CHAPTER OVERVIEW SECTION – Data, Information, Databases The Business Benefits of High-Quality Information Storing Information Using a Relational Database Management System Using a Relational Database for Business Advantages Driving Websites with Data SECTION – Business Intelligence The Business Benefits of Data Warehousing Performing Business Analysis with Data Marts Uncovering Trends and Patterns with Data Mining Supporting Decisions with Business Intelligence SECTION DATA, INFORMATION, AND DATABASES LEARNING OUTCOMES Explain the four primary traits that determine the value of information Describe a database, a database management system, and the relational database model Identify the business advantages of a relational database Explain the business benefits of a data-driven website THE BUSINESS BENEFITS OF HIGH-QUALITY INFORMATION Information is everywhere in an organization Employees must be able to obtain and .

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