TAILIEUCHUNG - Lecture Global marketing management (7th edition): Chapter 5 - Masaaki Kotabe, Kristiaan Helsen

Chapter "political and legal environment". In this chapter, the following content will be discussed: The importance of culture to an international marketer, definition and origins of culture, the elements of culture, the impact of cultural change and cultural borrowing, strategies of planned and unplanned change. | Chapter 5 PowerPoint Political and Legal Environment Chapter Overview Political Environment—Individual Governments Political Environment—Social Pressures and Political Risk Terrorism and the World Economy International Agreements International Law and Local Legal Environment Issues Transcending National Boundaries Chapter 5 Copyright © 2017 John Wiley & Sons, Inc. Introduction International marketers should be aware that the economic interests of their companies can differ widely from those of the countries in which they do business. International marketers must abide by various international agreements, treaties, and laws. Political and legal climates are inherently related and inseparable because laws are generally a manifestation of a country’s political processes. Chapter 5 Copyright © 2017 John Wiley & Sons, Inc. 1. Political Environment—Individual Governments Government affects almost every aspect of business life in a country. National politics affect business environment directly, through changes in policies, regulations, and laws. The political stability and mood in a country affect the actions a government will take. Home Country versus Host Country Chapter 5 Copyright © 2017 John Wiley & Sons, Inc. 1. Political Environment—Individual Governments Structure of Government Ideology Communism Capitalism Socialism Political Parties Single-party-dominant country Dual-party system Multiple-party system Government Policies and Regulations It is the role of government to promote a country’s interests in the international arena for various reasons and objectives, such as: national security, developing new industries, and protecting declining industries. Chapter 5 Copyright © 2017 John Wiley & Sons, Inc. 1. Political Environment—Individual Governments Incentives and Government Programs Government Procurement Trade Laws Embargoes and Sanctions Tariff and Nontariff Barriers (Exhibit 5-1) Export License Requirements Investment .

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