TAILIEUCHUNG - Lecture Marketing research essentials (9th Edition): Chapter 15 - McDaniel, Gates

The research report is the culmination of all of our efforts. It is critical that it clearly conveys key findings and their implications. This chapter addresses this important issue. | Chapter Fifteen 15-1 The Research Report 15-2 Key Terms & Definitions Organizing the Report: Title Page Table of Contents Executive Summary Background Methodology Findings (primary and secondary) Appendices Interpreting the Findings 15-3 Key Terms & Definitions Executive Summary: Portion of a research report that explains why the research was done, what was found, what those findings mean, and what action, if any, management should undertake. Examples of a summary are in subsequent slides. The professor might want to stress the importance of this summary. Conclusions and Recommendations 15-4 Key Terms & Definitions Conclusions: Generalizations that answer the questions raised by the research objectives or otherwise satisfy the objectives. Recommendations: Conclusions applied to marketing strategies or tactics that focus on a client’s achievement of differential advantage. The “conclusions” section is not the same as a summary or conclusion. The prof could point out the

• Marketing - Bán hàng
• Research results
• Research report
• Marketing research essentials
• Marketing research
• Nghiên cứu thị trường
• Management decision making
• Tạp chí khoa học
• Tạp chí Công nghệ
• Quản lý công nghệ
• Dissemination of research results
• Transfer of research results
• Lecture Marketing research
• Marketing environment
• Communicating the research results
• Summary of Economics Phd’s thesis
• Summary of Phd’s thesis
• Scientific research results
• Results of lecturers
• University brands
• Summary of Phd dissertation
• Clinical research
• Results of gamma knife radiosurgery
• Recurrent pituitary adenomas
• Gamma knife radiosurgery results in patients
• Data collection
• Descriptive research
• Data analysis
• Presenting the results
• Organizing the report
• Some results
• discovering old vestiges
• earth sciences
• Research
• scientific research
• scientific reports
• Some research results
• Erosion and deposition
• Coastal zone of Haiphong
• Erosion deposits
• Deep sea port
• Coastal shipping routes
• Quản lí công nghệ
• Procurement of research results
• Policy for public procurement
• Application of research results
• Science and technology policy
• Restrictions of policies
• Technology transfer
• Office of Technology Transfer
• Commercialization of research results
• Technology development
• Sampling fundamentals
• Statistical theory
• Cluster analysis
• Marketing mix measures
• Abstract of thesis
• Research on clinical
• Subclinical characteristics
• Treatment results
• Lacrimal gland tumours
• Results of operation
• Utilization of the Dalat nuclear research reactor
• Nuclear research reactor
• Yearly operation time of the DNRR
• Natural convection
• Robusta coffee breeding
• Research results on robusta coffee
• Development of coffee trees
• Characteristics of 3 clones planted
• Robusta late ripening clones TR14
• Experimental design
• Conducting experiments
• Complex experimental designs
• Behavioral research
• Understanding research results
• Developmental research
• Social sciences
• Evaluation of research results
• Application oriented basic
• Nanomedicine in Vietnam
• Promising results
• Drug delivery
• Dendrimer based anticancer drugs
• Medical doctorate thesis
• Medium term results
• Transcatheter closure of perimembranous VSD
• Symmetrical double disc device
• Hanoi Heart Hospital
• Summary of PhD thesis
• Summary of PhD thesis in Medicine
• Results of ear reconstruction surgery
• Nagata technique
• Ear reconstruction surgery
• Summary of the Dissertation
• Summary of the Dissertation of Medicine
• Osteoporosis situation
• Results of bipolar hip replacement surgery
• Treatment intertrochanteric fracture
• PHD thesis abstract
• The technical characteristics of living donors kidney transplant
• The results of living donors kidney transplant
• Viet Duc University Hospital
• Kidney transplant surgery
• Summary of Medical doctoral thesis
• Pathological characteristics
• Nonepithelial cancer
• Non epithelial gastrointestinal tract cancer