TAILIEUCHUNG - Ebook Managerial economics (13th edition): Part 2
(BQ) Part 2 book "Managerial economics" has contents: Government regulation, long term investment analysis, contracting, governance, and organizational form; best practice tactics: game theory, pricing techniques and analysis, pricing techniques and analysis oligopoly,.and other contents. | PART IV Pricing and Output Decisions: Strategy and Tactics I n the previous chapters, we developed the theories and modeling techniques useful in analyzing demand, production, and cost relationships in a firm. In this part of the book, we consider profitmaximizing price-output decisions, especially as they relate to the firm’s strategic choices in competitive markets (Chapter 10). Asymmetric information conditions in a so-called lemons market as well as ideal full information exchanges are discussed. Chapters 11 and 12 consider price and output determination in dominant-firm monopoly and oligopoly markets. Chapter 13 presents a gametheory framework for analyzing rival response tactics. The final chapter in Part IV, Chapter 14, examines value-based differential pricing in theory and practice, and Appendix 14A presents the concepts of revenue management. Web Appendix E addresses specialized pricing problems including pricing for the multiproduct firm, pricing of joint products, and transfer pricing. ECONOMIC, POLITICAL, AND SOCIAL ENVIRONMENT 1. Demand Analysis and Forecasting 2. Production and Cost Analysis 3. Pricing Analysis 4. Capital Expenditure Analysis 1. Business Conditions (Trends, Cycles, and Seasonal Effects) 2. Factor Market Conditions (Capital, Labor, Land, and Raw Materials) 3. Competitors’ Responses 4. External, Legal, and Regulatory Constraints 5. Organizational (Internal) Constraints Cash Flows Risk Firm Value (Shareholders’ Wealth) © Cengage Learning ECONOMIC ANALYSIS AND DECISIONS 331 Copyright 201 Cengage Learning. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part. Due to electronic rights, some third party content may be suppressed from the eBook and/or eChapter(s). Editorial review has deemed that any suppressed content does not materially affect the overall learning experience. Cengage Learning reserves the right to remove additional content at any time if subsequent rights .
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