TAILIEUCHUNG - Lecture Dynamics of mass communication (9th edition): Chapter 18 - Joseph R. Dominick

Chapter 18 - Social effects of mass communication. The following will be discussed in this chapter: Investigating mass communication effects, effects on knowledge and attitudes, media effects on behavior: a short history, the impact of televised violence, encouraging prosocial behavior, other behavior effects, research about the social effects of the internet, communication in the future: social impact. | THE DYNAMICS OF MASS COMMUNCATION Joseph R. Dominick University of Georgia--Athens Impact of the Media Chapter 18 Social Effects of Mass Communication Investigating Mass Communication Effects Effects on Knowledge and Attitudes Media Effects on Behavior: A Short History The Impact of Televised Violence Encouraging Prosocial Behavior Other Behavior Effects Research about the Social Effects of the Internet Communication in the Future: Society Impact Chapter Outline Scientific approaches to studying media effects Surveys Large groups of people answer questions Do not prove cause and effect relationships Do suggest associations Panel studies More reliable, more expensive Study groups over long time periods Experiments In a laboratory or in the field Manipulate factors to determine impact on other factors Investigating Mass Communication Effects Media and Socialization The Media as a Primary Source of Information Shaping Attitudes, Perceptions, and Beliefs Cultivation Analysis Media and Socialization Children and Television Advertising Agenda Setting Effects on Knowledge and Attitudes Effects on Knowledge and Attitudes Media and Socialization Figure 18-1 Agencies of Socialization Learning important in socialization The mass media serve as important sources of information Often the prime source Wide range of topics: politics, crime, health, the environment 90% of Americans learned about 9/11 from TV Effects on Knowledge and Attitudes The Media as Primary Source of Information TV is an important socialization agent when Effects on Knowledge and Attitudes Shaping Attitudes, Perceptions, and Beliefs young people are heavy viewers there is no alternative information Stereotypes can be at odds with Real Life (RL) ~30% of TV programs are about crime and law enforcement and 90% of TV crimes are solved On TV, 60% of crimes are violent (vs. 10% in RL) Portrayal of Arab men on TV Heavy viewers of violent TV programs are likely to favor use of violence in RL Children who are heavy

• PR - Truyền thông
• The digital age
• Mass communication
• Dynamics of mass communication
• Truyền thông đại chúng
• Social effects
• Communication process
• Digital age
• Media in the digital age
• Mass media
• Books in the digital age
• Book industry
• Radiography in the digital age
• Computer basics
• Creating the digital image
• Digital image preprocessing
• Digital imaging
• Applying radiographic technique
• Interpersonal communication
• Functional analysis
• Functions of mass communication
• Social impact of writing
• Cultural impact
• Newspaper industry
• Newspaper ownership
• Producing the magazine
• Magazine industry
• Radio industry
• Producing radio programs
• Sound recording
• Record industry
• Producing records
• Motion pictures
• Film industry
• Broadcast television
• Broadcast television industry
• Internet TV
• Internet television
• World wide web
• Evolving internet
• News gathering
• Wire services
• Public relations
• Public relations program
• Consumer advertising industry
• Producing advertising
• Regulating broadcasting
• Regulating cable TV
• Personal ethics
• Performance Codes
• Mass communication effects