TAILIEUCHUNG - Ebook Management information systems - Managing the digital firm (15/E): Part 2

Part 2 book “Management information systems - Managing the digital firm” has contents: Managing knowledge, enhancing decision making, building information systems, managing projects, managing global systems, e-commerce - digital markets, digital goods, and other contents. | PART THREE Key System Applications for the Digital Age Chapter 9 Chapter 11 Achieving Operational Excellence and Customer Intimacy: Enterprise Applications Managing Knowledge Chapter 10 Enhancing Decision Making Chapter 12 E-commerce: Digital Markets, Digital Goods PART THREE examines the core information system applications businesses are using today to improve operational excellence and decision making. These applications include enterprise systems; systems for supply chain management, customer relationship management, and knowledge management; e-commerce applications; and business intelligence systems. This part answers questions such as: How can enterprise applications improve business performance? How do firms use e-commerce to extend the reach of their businesses? How can systems improve decision making and help companies make better use of their knowledge assets? CHAP TER 9 Achieving Operational Excellence and Customer Intimacy: Enterprise Applications Learning Objectives After reading this chapter, you will be able to answer the following questions: 9-1 How do enterprise systems help businesses achieve operational excellence? 9-2 How do supply chain management systems coordinate planning, production, and logistics with suppliers? 9-3 How do customer relationship management systems help firms achieve customer intimacy? 9-4 What are the challenges that enterprise applications pose, and how are enterprise applications taking advantage of new technologies? MyLab MIS™ Visit for simulations, tutorials, and end-of-chapter problems. CHAPTER CASES Alimentation Couche-Tard Competes Using Enterprise Systems Unilever Unifies Globally with Enhanced ERP DP World Takes Port Management to the Next Level with RFID Customer Relationship Management Helps Celcom Become Number One VIDEO CASES Life Time Fitness Gets in Shape with Salesforce CRM Evolution Homecare Manages Patients with Microsoft .

• Kinh tế học
• Management information systems
• Managing the digital firm
• Managing knowledge
• Enhancing decision making
• Building information systems
• Managing projects
• Managing global systems
• Information systems
• Lecture Management information systems
• Computer based information systems
• Managing information resources
• Information security
• Business applications
• Electronic commerce
• Information systems combine
• Information systems in business
• Global management of information technology
• Organizing IT
• Customer relationship management
• Supply chain management
• Transaction processing systems
• Managing data
• Network applications
• Business analytics
• General ethical framework
• Social computing
• Major E commerce mechanisms
• Mobile computing
• IT strategic plan