TAILIEUCHUNG - Ebook Marketing an introduction: Part 1

Part 1 book “Marketing an introduction” has contents: Company and marketing strategy - partnering to build customer relationships, the marketing environment, managing marketing information, consumer and business buyer behavior, product, services and branding strategy, product, services and branding strategy, and other contents. | AN INTRODUCTION THIRD EDITION GARY ARMSTRONG PHILIP KOTLER MICHAEL HARKER ROSS BRENNAN ‘A highly readable text which I enjoyed and students will enjoy too. The authors have produced a clear, well-organised, informative and interesting book which guides the reader through each concept, combining theory and practice in an engaging way. A valuable resource for any student of marketing.’ Caroline Miller, Keele University ‘Clear and easy to read with insightful and relevant material covering all the things that are necessary in a modern textbook. This text is valued highly by tutors and students - keep up the good work!’ Catherine Canning, Glasgow Caledonian University Marketing: An Introduction is your clear, comprehensive and concise guide to the key ideas in marketing, focusing on how to deliver improved customer value in order to achieve marketing success. The third European edition of this classic text has been updated with the latest ideas in marketing and with numerous new European marketing examples and case studies. The authors prompt students to discover the concepts of marketing and translate them into real commercial practice for themselves. PUTTING YOU IN CONTROL OF YOUR JOURNEY THROUGH MARKETING: • You will be guided through the core ideas, processes and issues that underpin marketing today and how these translate into marketing practice, helping you develop your own working understanding. • You will be presented with a wide variety of current examples and case studies from all over Europe that demonstrate commercial marketing as it is happening today. • You will be provided with the most up-to-date coverage of current issues in marketing, such as use of social media, community management, sustainability, and changes in marketing metrics. • Your learning experience will flow seamlessly between the book and the online environment, which includes the authors’ twitter feed at @IntrotoMKT. Gary Armstrong is Crist W. Blackwell Distinguished Professor Emeritus

• Marketing - Bán hàng
• Marketing an introduction
• Marketing strategy
• Build customer relationships
• The marketing environment
• Managing marketing information
• Branding strategy
• Business buyer behavior
• Principles of marketing
• Introduction to Marketing
• Goal of marketing
• Definition of Marketing
• The Marketing Functions
• The Marketing Concept
• Marketing: An introduction
• Marketing management
• Defining marketing
• The marketing process
• Customer value driven marketing strategy
• Engaging customers
• Communicating customer value
• Extending marketing
• Sustainable marketing
• Marketing channels
• Supply chain management
• Public relations
• Marketing in the digital age
• The global marketplace
• Build customer engagement
• Analyzing the marketing environment
• Marketing environment
• Introduction to business
• Business systems
• Environment of business
• Business enterprise
• Business essentials
• Marketing processes
• Consumer behavior
• Target marketing
• Marketing research
• Lecture Introduction to Business
• Bài giảng Nhập môn kinh doanh
• Business introduction
• Potential customers
• Planning for marketing
• Marketing oriented stage
• Bài giảng English for marketing
• English for marketing
• Tiếng Anh chuyên ngành Marketing
• Marketing introduction
• Classification of products
• Relationship marketing
• Transactional marketing
• Basic Marketing
• Lecture Basic Marketing
• Marketing opportunities
• Strategic market planning
• Integrated marketing communications
• Strategic distribution
• Lecture English for marketing
• Marketing information
• Consumer behaviour
• Lecture Principles of Marketing
• Bài giảng Nguyên lý Marketing
• Introduction of Marketing
• Marketing mix 4P’s
• Delivering customer value
• Sales promotion
• Gain customer insights
• Managing the product life cycle
• Mobile marketing
• Social media
• Entrepreneurial characteristics
• Business plan
• Marketing components
• Marketing mix
• Market segmentation
• Market targeting
• Decision support system
• Categories of market research
• kinh doanh
• marketing
• nhập môn marketing
• chiến lược marketing
• Marketing CommunicationsA
• Integrated Marketing
• IMC and Branding
• Coordinated Marketing
• Basic Elements
• Promotional Mix
• Certificate in Business Management
• Ebook Certificate in Business Management
• Production function
• Marketing function
• Human resources function
• Business mediator
• Business trip
• Economic democracy
• Electronic business
• Government ownership
• Travel marketing
• Tourism economics
• Airline product
• Understanding customer needs