TAILIEUCHUNG - Bài giảng học phần English for marketing - ĐH Kinh tế Quốc dân (3TC)

Bài giảng "Tiếng Anh chuyên ngành marketing" do khoa Marketing - Trường ĐH Kinh tế Quốc dân biên soạn gồm 10 bài học bao gồm: Marketing introduction, marketing environment, marketing information and research, consumer behaviour, company and marketing strategy, segmentation - targeting - positioning,. . | Bài giảng học phần English for marketing - ĐH Kinh tế Quốc dân (3TC) NATIONAL ECONOMICS UNIVERSITY MARKETING FACULTY Marketing Department ENGLISH FOR MARKETING COURSE NUMBER: MKMA1112 CREDIT: 03 Faculty and Department Information • Faculty: Marketing • Department: Marketing • Office Address: R1305 – A1 building – NEU • Website: • Lecturer: • Email: hattv@ COURSE STRUCTURE Unit 1 • Marketing Introduction Unit 2 • Marketing Environment Unit 3 • Marketing Information and Research Unit 4 • Consumer Behaviour Unit 5 • Segmentation - Targeting - Positioning Unit 6 • Company and Marketing Strategy Unit 7 • Product Unit 8 • Price Unit 9 • Places Unit 10 • Promotion Books and references Course Book: • Phillip Kotler, Gary Amstrong “Principles of Marketing”, Pearson Education Limited, 2014. Reference Books: • Cate Farrall (2008). Professional English in use - Marketing. Cambridge University Press • Simon Sweeney (2002). Test your Professional English – Marketing. Pearson Education Limited. • Sylee Gore (2007). English for Marketing and Advertising. Oxford Business English. Assessments • Participation: 10%: attendance and participation in class • Mid term: 20% - in class test, closed book (expected in week 5) • Group assignment and presentation: 20% (expected in week 10) • Final exam: 50% - closed book (expected in week 15) Group Assignment • Topic: Choose a product/ service (in Vietnam or foreign country) and develop a marketing plan for it in Vietnamese market. • Presentation: maximum 15 minutes – no extension (grade will be deducted if overtime) • Group report (in word, printed): • Submit before the presentation date (exact date will be informed by lecturer) • Length: 20-30 pages. • Logic, straight and simple presentation Group Assignment • Turnitin report: below 20% • Team evaluation: submit individually. • Grade structure: • 50% word report • 50% .

• Marketing - Bán hàng
• Bài giảng English for marketing
• English for marketing
• Tiếng Anh chuyên ngành Marketing
• Marketing introduction
• Marketing environment
• Marketing strategy
• International Marketing
• Product standardization strategy
• Product adaptation strategy
• Marketing quốc tế
• Chiến lược Marketing
• Sản phẩm Marketing
• Internet Marketing
• Internet marketing strategy
• Marketing mix
• Interactive marketing communications
• Business to consumer Internet marketing
• Principles of Marketing
• Lecture Principles of Marketing
• Customer driven Marketing strategy
• Market segmentation
• Market targeting
• Lecture Marketing channel strategy
• Marketing channel strategy
• Quản trị kênh phân phối
• Kênh phân phối
• Define a marketing channel
• Marketing channels
• Marketing process
• Marketing in the digital age
• Marketing strategy in the digital age
• Defining marketing
• The marketing process
• Build customer relationships
• A customer driven strategy
• Retailing structures
• Retail positioning strategy
• Channel analysis
• Auditing marketing channels
• Internet marketing fundamentals
• Internet strategy development
• Internet micro environment
• Internet macro environment
• Basic Marketing
• Lecture Basic Marketing
• Managing marketing’s link
• Marketing plan
• Marketing strategy planning
• Strategic marketing planning
• Social responsibility
• Strategic planning
• Analyzing marketing information
• Developing competitive advantage
• Integrated marketing communications
• Product strategy
• Planning Marketing
• Building customer relationships
• Marketing’s role
• Marketing in today’s economy
• The marketing program
• Developing innovative marketing plans
• Marketing strategy planning process
• Forecasting market potential
• Fundamentals of marketing
• Lecture fundamentals of marketing
• Marketing task
• Marketing management
• Communicating customer value
• Integrated marketing communications strategy
• Segmenting and targeting
• End User analysis
• Service outputs
• Make or buy channel analysis