TAILIEUCHUNG - Lecture Note Professional practices in information technology - Lecture No. 12: Social Media and its Impacts on Society (Continues)
After studying this chapter you will be able to understand: Social media: Differentiating your unique brand, enhance social media with cross links, tips to enhance social media platforms, integrating social media, types of social networkers, privacy concerns, security issues. | ProfessionalPracticesin Information Technology HandBook COMSATS Institute of Information Technology (Virtual Campus) Islamabad, Pakistan Lecture 12 Social Media and its Impacts on Society (Continues) Social Media: Differentiating Your Unique Brand If you are in a mid-size or larger company, your company probably has an integrated marketing social media business plan, but YOU are also your own brand. How can you most effectively utilize social media in your life? Enhance Social Media with Cross Links Helps contacts, customers and potential clients find you and keep you as a source for information Tells search engines (like Google or Bing) that your social profiles are all related: Pre-emptively occupies Google Page 1, making it more difficult for negative press to float to top. Syndicates content: Reduces the need to create new content for every site daily Tips to Enhance Social Media Platforms If utilizing Facebook for professional reasons, best to create two accounts –one linked with professional, and one personal and private Can cross link: . social media icons on website, blogs that link to LI, Facebook, Twitter, LinkedIn can integrate Twitter feed Participate in conversations about your industry, can set up reminders via free tools to flag keywords (industry, competitor names) –Hootsuite, GoogleAlerts, TweetDeck, Integrating Social Media Choose the platforms that will enhance your business initiative – You don’t need to join every site, and it’s useless to join if you aren’t interacting. Understand the site’s culture and/or rules – Sometimes unspoken Stay relevant and top of mind – Follow through on commitments – Thank others for helping you – Do what you say you will, and thank others for helping you Types of social networkers Alpha Socialisers – (a minority) people who used sites in intense short bursts to flirt,meet new people, and be entertained. Attention Seekers – (some) people who craved attention and comments from others,often by posting photos and customising their profiles. Followers – (many) people who joined sites to keep up with what their peers were doing. Faithfuls – (many) people who typically used social networking sites to rekindle old friendships, often from school or university. Functionals – (a minority) people who tended to be single-minded in using sites for a particular purpose. Figure : Social Networking Sites/User Segments Privacy concerns Social networking sites provide privacy options but users are generally unaware or tend to ignore such concerns. Stalkers, terrorists, ill-doers, con-artists could benefit from such issues. Recent scandals-England: MI-6’s director’s wife puts up photos of family on ’s controversial decision to make visible relationship actions to entire social group Security issues Recent malware exploiting social networks – Malicious Banner ads – Adware – Phishing attacks – Customizable scripts Professional Practices in Information Technology CSC 110
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