TAILIEUCHUNG - Lecture Business research methods (12/e): Chapter 16 - Donald R. Cooper, Pamela S. Schindler

Chapter 16 - Exploring, displaying, and examining data. After studying this chapter you will be able to understand: That exploratory data analysis techniques provide insights and data diagnostics by emphasizing visual representations of the data; how cross-tabulation is used to examine relationships involving categorical variables, serves as a framework for later statistical testing, and makes an efficient tool for data visualization and later decision-making. | Exploring, Displaying, and Examining Data Chapter 16 1 Learning Objectives Understand . . . That exploratory data analysis techniques provide insights and data diagnostics by emphasizing visual representations of the data. How cross-tabulation is used to examine relationships involving categorical variables, serves as a framework for later statistical testing, and makes an efficient tool for data visualization and later decision-making. 2 Pull Quote “On a day-to-day basis, look for inspiration and ideas outside the research industry to influence your thinking. For example, data visualization could be inspired by an infographic you see in a favorite magazine, or even a piece of art you see in a museum.” Amanda Durkee, partner Zanthus Researcher Skill Improves Data Discovery DDW is a global player in research services. As this ad proclaims, you can “push data into a template and get the job done,” but you are unlikely to make discoveries using a template process. Exploratory Data .

• Quản trị kinh doanh
• Business research
• Business research methods
• Lecture Business research methods
• Analysis of data
• Examining data
• Exploratory data analysis
• Essentials of research
• Ethics in business research
• Research revelation
• Ethical violations
• Research design
• Research guides decisions
• Business decision
• Research process
• Research revelations
• Research should reduce risk
• Business research process
• Business research design
• Questionnaire design
• Ebook Business research method
• Information systems
• Theory building
• The business research process
• Business decisions
• Business intelligence
• Language of research
• Extraneous variables
• Research question
• Secondary data sources
• Qualitative research
• Data sources
• Observation studies
• Research industry works
• Internal research sources
• Research design descriptors
• Research in business
• Thinking like a researcher
• The research process
• The research question through secondary
• Ebook Research methods for business students
• Research methods for business students
• Research methods business students
• The nature of business
• The structure of this book
• Building and clarify the research
• Designing the research
• Multivariate analysis
• Multivariate techniques
• Presenting insights
• Written reports
• Presentation techniques
• Experiments challenge perceptions
• Evaluation of experiments
• Modes of data collection
• Dilemma for surveys
• Characteristics of measurement
• Levels of measurement
• Measurement scales
• Scaling Process
• Measurement skepticism
• Question content