TAILIEUCHUNG - Marketing Plan 2010 - Functional Food Company

Marketing Plan 2010 - Functional Food Company includes Marketing Objectives, Marketing Strategies (Target Marketing, Marketing Mix), Marketing Implementation, Evaluation and Control. | 3/13/2012 Structure 1. Executive Summary 2. Environmental Analysis Functional Food Company * The marketing environment * Target market * Current marketing objectives and performances 3. SWOT Analysis * Strengths and Weaknesses * Opportunities and Threats Structure Objectives Strategies * Target Marketing * Marketing Mix Implementation and Control Summary • In recent years, the amount of organic food production sold hasn’t risen significantly. • Marketing Division presents brand-new marketing strategies with the intension of increasing market shares, sales and profits. • Cost needed for this project: 600 millions VND 2. Environmental Analysis i) The Marketing Environment : External Environmental Factors: Economy : Predicted Development Rate 20% Social Culture : Traditional Medicine Technology : innovated machines and upgrading processes Competitor : over 1,000 companies manufacturing and importing types of functional food Potentials : more opportunities for small-scale companies 1 3/13/2012 2. Environmental Analysis i) The Marketing Environment : Internal Environmental Factors : Culture : delivering all kinds of products through a series of pharmacies Human resources : competent scientists and staff Marketing Plan : no proper marketing plan in Viet Nam Finance resources : over 700 billions from selling shares Analysis ii) Target Market : kinds of target customers + high-income and busy customers + patients + people having special diets ( kids, teenagers, pregnant women, elderly people) Analysis iii) Current Marketing Objectives and Performances: * Objectives : Rise sales by at least 20% Enhance by 6% in market share in 2011 Get more attentions from average-income consumers * Performances: No proper marketing activities Analysis *Strengths : Hard-working and experienced employee Hi-tech factory Superior Products A variety of products suitable for .

• Marketing - Bán hàng
• Marketing Plan 2010 Functional Food Company
• Marketing Objectives
• Marketing Strategies
• Target Marketing
• Marketing Mix
• Marketing Implementation
• Internet Marketing
• Marketing strategy
• Internet marketing strategy
• Interactive marketing communications
• Business to consumer Internet marketing
• Customer relationship management
• Tourism industry performance
• Marketing planning capabilities
• Marketing implementation capabilities
• Supply chain management
• Internet marketing fundamentals
• Internet strategy development
• Internet micro environment
• Internet macro environment
• Implementation and control
• Maintaining long term
• Customer relationships
• Tools for developing
• Marketing plan
• Marketing research
• Lecture Marketing research
• Data collection
• Descriptive research
• Data analysis
• Research design
• Fundamentals of marketing
• Channels of distribution
• Virtual marketing
• Marketing planning
• Marketing planning and implementation
• ebook marketing
• Marketing Management
• marketing environment
• marketing concept
• planning
• implementation
• Competitive positioning
• Internal marketing
• Corporate social responsibility
• Competing through innovation
• Strategy implementation
• Mileage Rate Factor
• Usage Based Premiums
• Distance Based
• Pricing Options
• Actuarial Accuracy
• Implementation Costs
• CRM implementation
• CRM Unplugged
• integrate CRM
• customer information
• Marketing Insights
• Nepals Community
• Better Governance
• Decisional Autonomy
• Performance
• Strategic Choices
• Subcontracting SME
• dietary modification
• towards fewer
• carbohydrates and relatively
• Communication between
• healthcare professionals
• research purposes
• research donor
• healthy volunteer
• integrated internationa
• catchments and coastal areas
• Library Functions
• Implementations
• Standardization
• importance of water
• policy framework
• Environmental objectives
• Role performance
• Extension professionals
• Technology transfer
• Agricultural extension professionals
• Marketing of the produce
• Programme implementation