TAILIEUCHUNG - Lecture Marketing (11/e): Chapter 5 – Kerin, Hartley, Rudelius

After reading chapter 5, you should be able to: Describe the stages in the consumer purchase decision process; distinguish among three variations of the consumer purchase decision process: routine, limited, and extended problem solving; identify major psychological influences on consumer behavior; identify the major sociocultural influences on consumer behavior. | McGraw-Hill/Irwin Copyright © 2013 by The McGraw-Hill Companies, Inc. All rights reserved. Distinguish among three variations of the consumer purchase decision process: routine, limited, and extended problem solving. LO2 LEARNING OBJECTIVES (LO) AFTER READING CHAPTER 5, YOU SHOULD BE ABLE TO: LO1 Describe the stages in the consumer purchase decision process. Identify the major sociocultural influences on consumer behavior. LO3 LO4 LEARNING OBJECTIVES (LO) AFTER READING CHAPTER 5, YOU SHOULD BE ABLE TO: Identify major psychological influences on consumer behavior. ENLIGHTENED CARMAKERS KNOW WHAT CUSTOM(H)ERS VALUE The Sense of Styling The Need for Speed The Substance of Safety The Shopping Experience FIGURE 5-1 The purchase decision process consists of five stages Consumer Behavior CONSUMER PURCHASE DECISION PROCESS PROBLEM RECOGNITION LO1 Purchase Decision Process Internal Search CONSUMER PURCHASE DECISION PROCESS INFORMATION SEARCH LO1 External Search .

• Marketing - Bán hàng
• Consumer behavior
• Marketing environment
• Marketing research
• Lecture Marketing
• Targeting marketing opportunities
• Understanding consumer behavior
• Consumer diversity
• Social class
• Household influences
• Social influences
• Symbolic consumer behavior
• Diffusion of innovations
• Consumer perception
• Consumer learning
• Consumer attitude formation
• C onsumer decision making
• Persuading consumers
• Lecture Consumer behavior
• Bài giảng Hành vi người tiêu dùng
• Hành vi người tiêu dùng
• Aspects of consumer behavior
• Consumers’ impact on marketing
• Cultural Influences
• Principles of Marketing
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• Marketing strategy
• Consumer markets
• Consumer buyer behavior
• Consumer decision process
• Hành vi tiêu dùng
• Người tiêu dùng
• Quản trị kinh doanh
• Motivation process
• Motivational strength
• Consumer involvement
• Individual decision making
• Consumer purchase
• Decision making process
• Portrait of consumer
• Consumer decision making
• A framework for consumer analysis
• Consumers product knowledge
• Consumers in situations
• Consumer culture
• Beyond consumer relationships
• Marketing misbehavior
• Problem recognition
• information search
• Decision making based
• Attitudes based
• Cross Cultural variations
• The changing american society
• Social stratification
• Group influences on consumer behavior
• Reference groups
• Market segmentation
• Product positioning
• Product strategy
• Consuming culture
• Conceptuals of consumer behavior
• Building a theory framework
• Vietnamese consuming culture
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• Theory of consumer behavior
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• Technology Driven consumer behavior
• The marketing concept
• Technology enriches
• Customer value
• The consumer behavior value framework
• Attitude change
• the Self Concept
• Role of packaging in consumer buying behavior
• Packaging in consumer buying behavior
• Analyze the data
• Questionnaire designed especially
• Conception of marketing
• The process of perception
• Sensory systems
• Behavioral Learning Theories
• Marketing Applications of Repetition
• Functional theory of attitudes
• ABC model of attitudes
• Perspectives on the self
• Ideal selves
• Symbolic interactionism
• Looking glass self
• Group influence
• Opinion leadership