TAILIEUCHUNG - Lecture Principles of Marketing - Chapter 8: New-product development and product life-cycle strategies

Lecture Principles of Marketing - Chapter 8 presents the following content: New-product development strategy, new-product development process, managing new-product development, product life-cycle strategies, additional product and service considerations. | Chapter Eight New-Product Development and Product Life-Cycle Strategies Explain how companies find and develop new-product ideas. List and define the steps in the new-product development process. Describe the stages of the product life cycle. Describe how marketing strategies change during the product’s life cycle. 8- Copyright 2007, Prentice Hall, Inc. Firm History Steve Jobs’s creativity led to innovation in user friendliness of computers. LazerWriters and the Macintosh established Apple firmly in desktop publishing market. Status as market share leader and innovator was lost in the late 1980s after Jobs left the company. Apple Computer – Innovation at Work Case Study Firm Recovery Steve Jobs returns in 1997 and revitalizes Apple by first launching the iMac. The Mac OS X next breaks ground and acts as a launching pad for a new generation of computers and software products. iPod and iTunes change the face of music and are the hit of the decade. 8- Copyright 2007, Prentice .

• Marketing - Bán hàng
• Principles of Marketing
• Lecture Principles of Marketing
• Marketing strategy
• Marketing process
• New product development
• Product life cycle strategies
• Online marketing
• Direct marketing
• Direct marketing model
• Marketing information
• Managing Marketing information
• Marketing in the digital age
• Marketing strategy in the digital age
• Sustainable marketing
• Marketing ethics
• Social criticisms of marketing
• Marketing myopia
• Market segmentation
• Marketing environment
• Demographic environment
• Marketing channels
• Supply chain management
• Social responsibility
• Customer insights
• Marketing research
• Bài giảng Nguyên lý Marketing
• Integrated direct marketing
• Marketing communicationsm
• Simple marketing system
• Strategic planning
• Planning Marketing
• Personal selling
• Global marketplace
• Global marketing environment
• Global marketing program
• Communicating customer value
• Marketing communications strategy
• Building customer relationships
• Marketing’s role
• Economic environment
• Company’s microenvironment
• Customer driven Marketing strategy
• Market targeting
• Introduction of Marketing
• Marketing mix 4P’s
• Strategic planning and marketing process
• Changing marketing opportunities
• Analyzing marketing opportunities
• Managing the marketing effort
• Marketing management’s ability
• Marketing department plan
• The marketing information
• Analyzing marketing information
• The marketing communications mix
• Modern marketing system