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Chapter 5 - measuring results and behavior. In this chapter, the following content will be discussed: Creating competitive advantages. After reading this chapter, you should be able to: the importance of developing forecasts of the business environment; why environmental scanning, environmental monitoring, and collecting competitive intelligence are critical inputs to forecasting; why scenario planning is a useful technique for firms competing in industries characterized by unpredictability and change; . | Lecture Performance management Session 5 - Osman Bin Saif tailieu.vn - _vars.push document.write