TAILIEUCHUNG - Lecture Business law: The ethical, global, and e-commerce environment (13/e): Chapter 8 - Mallor, Barnes, Bowers, Langvardt

In this chapter we will discuss: Differentiate the various intellectual property rights: patent, copyright, and trademark; describe infringement and defenses; explain misappropriation theory and the importance of trade secrets; identify the elements a plaintiff must prove in unfair competition claims. | Crimes & Torts Crimes Intentional Torts Negligence & Strict Liability Intellectual Property & Unfair Competition 2 McGraw-Hill/Irwin Business Law, 13/e © 2007 The McGraw-Hill Companies, Inc. All rights reserved. Intellectual Property & Unfair Competition P A E T R H C 8 “I dream for a living.” Steven Spielberg, quoted in Time magazine, July 1985 Learning Objectives Infringement of intellectual property rights Misappropriation of trade secrets Unfair competition - intentional torts Unfair competition – the Lanham Act 8 - PATENT: Engine design, business methods TRADEMARK Logo, trade name COPYRIGHT Sales materials, artwork Types of Intellectual Property Marketing materials for Case Construction Equipment 8 - The brochures indicate all the forms of intellectual property: engineering patents, design patents, business methods for sales support, logo and trademark, copyrighted materials, etc. Intangible right granted by statute to the author or creator of certain tangible literary or

• Quản trị kinh doanh
• Intellectual property
• Unfair competition
• Business law
• Business ethics
• E commerce environment
• Regulation of business
• WIPO’s Antecedents
• WIPO’s Rise
• Further Reading ComebackGlobal Governance
• Intellectual Property Law Part 2
• Intellectual Property Law
• Protection of databases
• Computer programs
• Industrial designs
• Protection of industrial designs
• Intellectual property licences
• Confidential information
• Antitrust law
• Intellectual property rights
• A primer on antitrust law
• Price fixing and intellectual property
• Design changes and predatory innovation
• the United States
• competition policy
• competition law
• ompetition in Australia
• framework
• Transformations
• the categories
• legal boundaries
• Remembering
• Intellectual Property Law Part 1
• Law Society of Ireland
• Procedure before the patents office
• The duration of the registration
• The law of passing off
• The enforcement of copyright
• Vertical price restraints
• Jurisdiction and procedural issues
• Standing and antitrust injury
• Biological diversity act
• Traditional knowledge
• Sui generis system
• Lecture Product Design and Development
• Product design
• Product development
• Value of intellectual property
• Provisional patent applications
• Global Dimension
• Key Concepts
• Managing Intellectual
• E Dimension
• Property Valuations
• Property Exploitation
• Intangible Assets
• Trademark Defined
• traditional cultural
• cultural expressions
• the geography
• cultural property
• protect traditional
• monopoly granted
• justification for IP
• Econometric Models
• Economic Analysis Methodology
• European Union
• Intellectual Piracy
• Dynamic business law
• Lecture Dynamic business law
• Legal environment of business
• Real property
• Business schools
• Change management analyst
• Financial economics
• Job creation program
• The Economic Structure
• Economic Theory
• A Formal Model
• Basic Copyright Doctrines
• The Legal Protection of Postmodern Art
• Innovation Phase
• Collaborations
• Previous Experience
• Relational Trust
• PUBLIC CHOICE
• THE THEORY
• TELLECTUAL P ROPERTY
• reinforce class
• Stronger intellectual
• property rights
• Inventors and Writers
• the Inventor
• the Great Exhibition
• The Indignities
• George Eliot
• Competition Via
• Debate Still Flourishes
• Economic View
• the changing face
• South Africa’s
• the commodification
• the human
• trade secrets
• economic justifications
• Trade marks
• Information technologies
• development