TAILIEUCHUNG - New Belgium Brewing Company: Brewing With a Conscience

A reduced water supply can be tolerated by a number of species of desert-adapted animals and under these conditions its use becomes more efficient. Efficiency of use and dehydration tolerance vary among species. Among domestic animals kept under the same conditions, cattle lose water three times faster than camels (equivalent to of body weight per day at day/night temperatures of 40°C/25°C) and sheep two to two and a half times faster (4 to 5% of body weight). Bedouin goats are capable of sustaining reductions in body weight up to 35% but lose water much more rapidly than camels | The Wirth Chair in Environmental and Community Development Policy UNIVERSITY OF COLORADO AT DE NVER HEALTH SCIENCES CENTER The Graduate School of Public Affairs New Belgium Brewing Company Brewing With a Conscience By Christopher Asher Elina Bidner and Christopher Greene January 2003 The Wirth Chair in Environmental and Community Development Policy The Graduate School of Public Affairs University of Colorado at Denver Health Sciences Center Campus Box 133 . Box 173364 Denver Co 80217 New Belgium Brewing Company Brewing With A Conscience Christopher Asher Elina Bidner Christopher Greene Faculty Advisor Thomas J. Dean Leeds School of Business University of Colorado at Boulder Introduction Jeff Lebesch and Kim Jordan founded the New Belgium Brewing Company in 1991 NBB with a mission to operate a profitable company which is socially ethically and environmentally responsible and that produces high quality beer true to Belgian styles. From this initial vision they developed a set of core values and beliefs that guided the company through its early fast paced growth. Fueled by the success of their flagship beer Fat Tire New Belgium Brewing Company s growth greatly outpaced that of regional competition in a highly competitive industry that exploded on the Colorado scene in the early 1990s. NBB was able to withstand intense pricing pressures and maintain continuous growth becoming the 6th largest specialty brewer in the United States by 2002 and winning numerous awards along the way at the industry s most prestigious events. The company s focus on energy efficient brewing processes and environmentally friendly technologies and practices were reflected in their mission statement and core values. By holding true to these beliefs NBB has set new standards for efficient brewing operations environmental stewardship and employee happiness for the industry. The 1995 design of a new brewery and operations facility which became the industry paradigm for energy efficiency .

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