TAILIEUCHUNG - Football Goes East Business, culture and the people’s game in China, Japan and South Korea

Observers of the ‘beautiful game’ know that football too often does not deserve the name as its participants regularly fail to follow the rules of fair play that Pierre Bourdieu poignantly outlined for the discipline of sociology. As all players and supporters of football know, the rules of fairness are often tested to their extreme, not just a few times beyond the limits of reason. Physical attacks that are meant to hurt and risk the consequences of harm or injury violate the very idea of game playing | Football Goes East Business culture and the people s game in China Japan and South Korea Edited by Wolfram Manzenreiter and John Horne 0 Routledge Taylor Francis Group NEW YORK AND LONDON Also available as a printed book see title verso for ISBN details Football Goes East Football is now a significant social and economic force in the world s largest economies China Japan and South Korea Football Goes East provides unique insights into the cultural economic political and social factors shaping its development in the Far East. The contributors in this study add both to the theoretical debate and to our empirical knowledge about the social and cultural dimensions of sport in the Far East with essays including discussion of Modernisation social change and national identity Women s football and gender traditions Public and private finance and investment in football The development of professional football Football and the media Football fans hooliganism and the soccer supporter culture Authors from China Japan Korea Europe and the US outline differences and similarities at the heart of the multi-faceted phenomenon of global football in distinctive local cultures. Considering the impact of globalisation on sport Football Goes East delivers a critical assessment of the changing tensions between the social political and economic determinants of sport and leisure cultures in the Far East. Wolfram Manzenreiter is Assistant Professor at the Institute of East Asian Studies Vienna University Austria. John Horne is Senior Lecturer in Sociology of Sport and Leisure at the University of Edinburgh .

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