TAILIEUCHUNG - SOCIAL MEDIA TIPS - Sharing lessons learned to help your business grow

Organizations will renew their focus on talent development as they look to grow and gain competitive advantage in new markets. When we asked PMO managers about the most critical factors for success, the skill sets of their project and program managers were a top concern. Our 2011 PMI Project Management Salary Survey found that nearly 70% of organizations now have a career path for those engaged in project or program management. However, the majority of these are still informal and not clearly defined and in writing. . | SOCIAL MEDIA TIPS Sharing lessons learned to help your business grow Kodak Got social s ocial media It seems that you can t turn a page scroll down a screen or click ị I Ệy on a txt message without hearing about it these days. Hype aside is it really important to your business We at Kodak think so and the reason is simple. It is where many of our customers connect with one another to exchange information learn have fun and share and we need to be there for them. Social media helps us in a number ways. We look at is as a new platform to amplify our communications a source of customer insight a way to provide exposure to the great people who work in our company and to have direct two-way engagement. We started our efforts in this area more than four years ago and as result have had a number of hits and misses. We like the organic nature of social media and the fact that you can try measure and iterate. We don t hit homeruns all the time and when we fail we want to as we say in our office fail faster and get on to the next thing. It has been our experience that many of the fears people use as reasons to avoid the use of social media for their company never materialize. We will be flooded with support requests. Employees might unintentionally leak sensitive company information. We can t really measure this so we aren t going to do it. People might say bad things about us. .and so forth. Guess what People are talking about your brand products and industry whether you want them to or not. That train has left the station. Your customers have raised their hand already when they purchased a product from you or inquired about buying one. If you can help them get the most out of it get it fixed or just to say thanks for the purchase that adds value. Currently we make sense of more than 300 000 blog comments wall posts tweets forum mentions videos etc. that mention Kodak on a monthly basis. In 2009 the term Kodak saw 470 000 000 impressions in Twitter alone tweets x followers

• Quản trị kinh doanh
• contexts defined
• relationship between
• these—simple
• problems
• preferred management
• style
• complicated
• complex
• chaotic—require