TAILIEUCHUNG - IAB internet advertising revenue report 2012 first six months' results

Family members are often the primary caregivers of people with mental dis- orders. They provide emotional and physical support, and often have to bear the financial expenses associated with mental health treatment and care. It is estimated that one in four families has at least one member cur- rently suffering from a mental or behavioural disorder. In addition to the obvious distress of seeing a loved- one disabled by the consequences of a mental disorder, family members are also exposed to the stigma and dis- crimination associated with mental ill health. Rejection by friends, relatives, neighbours and the community as a whole can increase the family’s sense of isolation, resulting in restricted social activities, and the denial of equal. | iab IAB internet advertising revenue report 2012 first six months results October 2012 An industry survey conducted by PwC and sponsored by the Interactive Advertising Bureau IAB pwc iab. Table of Contents Executive Year-to-date revenues show positive Detailed Historical second-quarter revenue Historical quarterly revenue Historical revenue mix - first-half vs. Historical data Industry revenue Ad format - second-quarter 2012 Ad format - first-half 2012 Historical format Ad revenues by industry Industry advertising - year-over-year Revenues by pricing Historical pricing model PwC Page 2 of 25 iab Background About the IAB internet advertising revenue report Conducted by PricewaterhouseCoopers LLP PwC on an ongoing basis with results released quarterly the IAB internet advertising revenue report was initiated by the Interactive Advertising Bureau IAB in 1996. This report utilizes data and information reported directly to PwC by companies generating online mobile advertising revenues and publicly available corporate data. The results reported are considered the most accurate measurement of Internet advertising revenues which include both wired and mobile because much of the data is compiled directly from information supplied by companies selling advertising online. All-inclusive the report includes data reflecting online advertising revenues from websites commercial online services ad networks mobile devices and email providers as well as other companies selling online advertising. The report is conducted independently by PwC on behalf of the IAB. PwC does not audit the information and provides no opinion or other form of assurance with respect to the information. Only aggregate results are published and individual company information is held in strict .

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