TAILIEUCHUNG - Public support for the media: a six-country overview of direct and indirest subsidies

Public service broadcasters are mandated to “reach a maximum number of viewers and listeners with a range of programmes which excite and satisfy the interest of viewers and audiences” (VRT 2010). Both Flemish and French-language broadcasters must produce relevant national programming designed for intended audiences. This is an issue due to the high level of cable penetration in the country and the dominance of international programming from other European countries. Mandates are put forth in “media decrees” passed by Parliament and then specified under management contracts established between the ruling government and the public broadcaster (Donders 2010). . | UNIVERSITY OF OXFORD Reuters Institute for the Study of Journalism REPORT Public Support for the Media A Six-Country Overview of Direct and Indirect Subsidies Rasmus Kleis Nielsen with Geert Linnebank August 2011 Table Of Contents Executive Summary Chapter 1 - Introduction Chapter 2 - Means and Ends of Public Support for the Media Chapter 3 - Different Models of Public Support for the Media Chapter 4 - Future Prospects for Public Support for the Media Chapter 5 - Conclusion Appendix References 2 The Authors Rasmus Kleis Nielsen is Research Fellow at the Reuters Institute for the Study of Journalism at the University of Oxford and Assistant Professor of Communications at Roskilde University in Denmark. He has published widely on political communication digital politics and journalism. Geert Linnebank was Editor-in-Chief of Reuters from 2000 to 2006. He started his career as a reporter in Brussels with Agence Europe and AP-Dow Jones before joining Reuters in 1983 where he held reporting and editing positions in Belgium the Netherlands and latterly at Reuters s London head office. Acknowledgements The authors would like to thank Alessio Cornia David Levy Edda Humprecht Hannu Nieminen Paolo Mancini and Robert Picard for their constructive criticism and kind help with producing this report. The research for this paper was made possible by the generosity of the Open Society Foundations. The authors and the Reuters Institute would like to thank them for their support.

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