TAILIEUCHUNG - A TASTE OF LETTUCE ENTERTAIN YOU 2013

The following assumptions refer to tables 1 to 7 and pertain to sample costs to produce organic leaf lettuce in the Central Coast Region – Santa Cruz and Monterey Counties. Cultural practices and costs for organic lettuce production vary considerably among growers within the region; therefore, many of the costs, practices, and materials in this study will not be applicable. | A TASTE OF LETTUCE ENTERTAIN YOU 2013 JU5TTUO2n ENTERTAIN You ABOUT US RESTAURANTS CONTACT Nicole Aylward Jennifer Bell Lettuce Entertain You Enterprises Inc. 773 878-7340 Since 1971 Lettuce Entertain You Enterprises Inc. LEYE has maintained a sense of humor and enjoyment while creating high quality successful restaurants. Due to the innovation of LEYE s Founder and Chairman Richard Melman and his creative team of partners and employees LEYE currently owns licenses or manages more than 82 establishments in Illinois Arizona Minnesota Nevada California Maryland and Virginia. The founding of LEYE was the result of joining Melman s food ideas with the confidence and support of Jerry A. Orzoff Melman s first partner. A successful real estate agent and North Michigan Avenue haberdasher Orzoff who died in 1981 at the age of 45 played a crucial role in Melman s life as a friend and mentor. Jerry was a guy I respected and related to says Melman. He believed in my ideas. Meeting him was the turning point in my life. After meeting Melman for the first time in 1970 Orzoff liked his off-beat ideas and believed in his ability. Working together as new friends and partners Melman and Orzoff raised a total of 17 000 to create an upbeat eatery geared toward young singles interested in rock music casual clothes and healthy food. Melman hired bright attractive waitresses and bartenders and filled the location with hanging plants and modern artwork. The menu was designed to appeal to a variety of tastes and included everything from vegetarian and macrobiotic foods to hamburgers sandwiches milkshakes and the first fruit and vegetable-laden salad bar. Melman and Orzoff paired their first initials added the sound a pig makes when eating and baptized the establishment . Grunts on June 10 1971 in Chicago s Lincoln Park. Despite a lackluster response in the opening weeks Orzoff provided the much needed confidence and enthusiasm to keep Melman optimistic until his dream became reality. .

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