TAILIEUCHUNG - 30 Ideas for your 2012 Social Media Plan

What brought on this shift? More companies wanted to become social enterprises who engaged with their communities across all channels and departments. That kind of full-scale effort requires planning and coordination. In October we published CRM industry analyst Brent Leary’s Strategically Social: 5 Keys to Becoming a Social Business. Here are his 5 recommendations. | social media monitoring engagement radianó COMMUNITY EBOOK JANUARY 2012 30 IDEAS FOR YOUR 2012 SOCIAL MEDIA PLAN 30 Ideas for your 2012 Social Media Plan INTRODUCTION CHAPTER 1 Ideas for Strategy CHAPTER 2 Ideas for Listening CHAPTER 3 Ideas for Engaging CHAPTER 4 Ideas for Measuring CONCLUSION Wrapping it All Up Introduction Wondering how to delegate your people time and resources on social media in 2012 but weren t able to read every blog post attend every conference or dial into every webinar about the topic Our archivists have fired up the microfiche readers in the library basement to research our most useful and popular recommendations from 2011. Use some or all of these 30 ideas to . Go beyond a grab-bag of tactics to become a truly social business Gain valuable business by listening intelligently to your community industry and competitors Crowdsource fresh ideas from your biggest fans Go beyond text to webinars podcasts video and other media Use a social media crisis to turn frustrated clients into lifelong brand advocates Identify which tactics are working using smart analytics 1 888 6RADIAN 1 888 672-3426 community@ Copyright 2012 - Radian6 2 social media monitoring engagement radianó COMMUNITY EBOOK JANUARY 2012 30 IDEAS FOR YOUR 2012 SOCIAL MEDIA PLAN CHAPTER 1 Ideas for Strategy In 2011 maturing brands began asking how to go beyond a grab-bag of tactics and craft an integrated plan. The term social strategy was heard more and more. What brought on this shift More companies wanted to become social enterprises who engaged with their communities across all channels and departments. That kind of full-scale effort requires planning and coordination. 2011 has shifted the conversation from social media strategy to a broader social strategy. Social has implications for your entire business not just marketing. In October we published CRM industry analyst Brent Leary s Strategically Social 5 Keys to Becoming a Social Business. Here are

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