TAILIEUCHUNG - Thiết kế trải nghiệm người dùng iphone - p 26

Sonos cảm hứng để xây dựng một ứng dụng iPhone? Sonos đã có một bộ điều khiển cầm tay trên thị trường từ đầu năm 2005. Trong khi sản phẩm này đã được tuyệt vời cho thời gian của nó, nó ROB Lambourne là giám đốc kinh nghiệm người dùng ở Sonos. Ông tạo ra các ứng dụng iPhone Sonos với một đội ngũ các nhà thiết kế và phát triển tại Sonos () và với Oliver Bayley, một chuyên gia tư vấn độc lập UX có trụ sở tại San Francisco. . | CASE STUDY 9 Sonos ROB LAMBOURNE is the director of user experience at Sonos. He created the Sonos iPhone app with a team of designers and developers at Sonos and with Oliver Bayley an independent UX consultant based in San Francisco. Sonos is the leading developer of wireless multi-room music systems for the home. The Sonos Multi-Room Music System is the first wireless multi-room music system that lets you play all the music you want all over your house and control it all from the palm of your hand. What inspired Sonos to build an iPhone app Sonos has had a handheld controller on the market since early 2005. While this product was terrific for its time it lacked the speed of a touchscreen for entering artist and track searches that are central to the Sonos experience. When Apple released the iPhone we were able to provide our customers with a touchscreen experience several months before our own new touchscreen controller was due for release. In addition it was clear that the iPhone was going to be a huge hit and since Sonos customers and iPhone users overlap demographically our strategy team saw an opportunity to appeal to the growing number of iPhone customers by providing a Sonos Controller app for them. FIGURE Sonos Zone Menu Can you describe the design process at Sonos Once we have a brief from our product management and strategy teams we work iteratively to design our products. We start by identifying and understanding our customers. This can take the form of contextual interviews online surveys and focus groups. This process leads to user personas and the description of typical day-in-the-life scenarios that we use as frameworks for idea generation. Our user experience design team then sketches designs and makes prototypes that we test with various users. Was the iPhone app design process different from your typical process We were able to work much more quickly with this project than is typical. Apple provides very strong API and user .

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