TAILIEUCHUNG - RISE OF THE AESTHETIC EXPERIENCE AND THE PROCESS OF GLOBALIZATION

For the HR context there is a supplementary and vital research question: ‘How should an HR manager respond to the competing pressures of recruiting and retaining attractive employees while at the same time keeping legislative and professional competence intact?’ What stance, either personal or organisational, gives rise to potential ethical anxieties? Unanswered here but noted are gender differences for aesthetic labour and also for sprezzatura, treated historically as the male mind at work. The emotional aspect of responses to beauty and links to emotional intelligence are left for development. . | RISE OF THE AESTHETIC EXPERIENCE AND THE PROCESS OF GLOBALIZATION ALEKSANDAR CUCKOVIC Faculty of Economics University of Novi Sad sErbia Abstract In recent years the possibility of aesthetic experience is more common than ever because the different contents are being more and more invested with aesthetic properties. Although the term of aesthetic experience overpowered the traditionally dominant concept of beauty the value ascribed to it is disputable because the experience has repressed the object but the growth of the aesthetic contents presence does not correspond with a occasion to meet the most significant aesthetic values. The excellence of art has been merged in the banality of everyday life which obtained an attractive appearance but not the beauty of spirit lovable surface but not the true depth. As a strategy of turning of the unaesthetic to the aesthetic aestheticization would be more promising if it would not be reduced to the mere technique of beautification but represented the trigger for the legitimating of pervasive interference of all of the domains of rationality. The process of globalization causes the weakening of the borders between different cultural domains what makes their mutual interference easier but it cannot itself ensure the meaning of such integrations and take-overs. Key words Aesthetic Experience Aestheticization Globalization Knowledge Technology Art Everyday Life Today we meet many opportunities to experience something aesthetically. The reasons for this are numerous and complex especially if we have on the mind the process of intensifying global interdependence of individuals groups and states. In addition some changes have occurred in the nature of our expectations our focus and our goals. Several permanent features of our culture in a broader sense have a decisive impact on shaping of our everyday life. The modern understanding of knowledge the capitalist organization of the economy the rapid development of technology and the .

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