TAILIEUCHUNG - Thiết kế trải nghiệm người dùng iphone - p 8

This page intentionally left blank Download from Introduction to User Research USER RESEARCH CAN HELP you acquire a deep understanding of your users’ needs and how these needs are being met. With this research foundation, you can make informed design decisions throughout the product development process. Moreover, research can reveal opportunities for new apps and inspire innovative solutions that improve upon existing apps. 3 This chapter will review a variety of user research methods such as shadowing, field interviews, and diary studies and will suggest ways to tailor these methods for your app. After reading this chapter, you should be able to develop and. | This page intentionally left blank Download from Introduction to User Research 3 USER RESEARCH CAN HELP you acquire a deep understanding of your users needs and how these needs are being met. With this research foundation you can make informed design decisions throughout the product development process. Moreover research can reveal opportunities for new apps and inspire innovative solutions that improve upon existing apps. This chapter will review a variety of user research methods such as shadowing field interviews and diary studies and will suggest ways to tailor these methods for your app. After reading this chapter you should be able to develop and execute a user research plan for your own app. Chapter 4 Analyzing User Research will subsequently explain how to interpret user research findings and incorporate them into your app designs. 39 Download from Common User Research Questions M As you start planning your user research you may have questions concerning the benefits and costs. Answers to these questions and others are included in this section. WHAT WILL I LEARN The outcome of user research will depend on a number of factors such as the methods used the domain explored and your research goals. Common themes uncovered through early-stage user research include user needs context of use perceptions pain points language and norms. User Needs At the most basic level user research will help you understand your users needs. Questions you may be able to explore include how they do things today what s important to them and what needs have not been met. Having this knowledge will help you make both high-level . overall app concept and low-level . screen layout design decisions. Context of Use User research will help you understand the where why and when surrounding app usage such as the environment time of day constraints people involved motivations and types of interruptions. For example FIGURES are from a shadowing .

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